@item {
    title = Exploring the parameters that define brand success in the Fast-Moving Con-sumer Goods (FMCG): A case study for a Greek food start-up business.,
    author = Chatzigavriil, Styliani,
    year = 2017,
    url = http://hdl.handle.net/11544/15922,
    note = {Accessed: December 15, 2019}
}