TY - RPRT ID - 11544/354 A1 - Smprini, Danai Y1 - 2012 T1 - Marketing analysis and recommendations based on consumer behaviour on new products KW - consumer behaviour KW - Strategic planning KW - New products--Marketing KW - New products--Marketing--Evaluation KW - New products--Planning KW - Dissertations, Academic UR - http://hdl.handle.net/11544/354 ER -