Browsing by Subject "Cultural marketing"

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2023-04-26

Brand Development in the Cultural Industry: Branding Fundamentals and Strategies for Cultural Institutions

Patramani, Marina Magdalini

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The International Hellenic University (IHU) was established in October 2005 by Law No. 3391 and is based in Thessaloniki, Greece. The IHU is Greece's first public university where programmes are taught exclusively in English.

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