Browsing by Subject "Soft drinks industry"

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2019-04-15

Greek Millennials, Consumer ethnocentrism & their attitude towards soft drink brands

Gkaragkounis, Alexandros

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The International Hellenic University (IHU) was established in October 2005 by Law No. 3391 and is based in Thessaloniki, Greece. The IHU is Greece's first public university where programmes are taught exclusively in English.

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