GR Semicolon EN

Show simple item record

dc.contributor.author
Gklaveris, Konstantinos
en
dc.date.accessioned
2016-02-21T10:17:15Z
dc.date.available
2016-02-22T01:00:11Z
dc.date.issued
2016-02-21
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/12447
dc.rights
Default License
dc.subject
Business Plan
en
dc.subject
Start-Up Companies
en
dc.subject
Greek Food and Beverage Exports
en
dc.subject
Organic Market
en
dc.subject
Organic Product Consumers
en
dc.title
A proposed business plan for a new start-up venture
en
heal.type
masterThesis
el
heal.secondaryTitle
“Greece in a Box”
en
heal.creatorID.dhareID
1101140009
heal.classification
Entrepreneurship
en
heal.keywordURI.LCSH
Entrepreneurship
heal.keywordURI.LCSH
Entrepreneurship--Greece
heal.keywordURI.LCSH
Entrepreneurship--Case studies
heal.keywordURI.LCSH
Business planning
heal.keywordURI.LCSH
Business planning--Case studies
heal.keywordURI.LCSH
Food--Marketing
heal.keywordURI.LCSH
Food--Economic aspects
heal.keywordURI.LCSH
Beverage industry
heal.keywordURI.LCSH
Beverage industry--Greece
heal.language
en
el
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
el
heal.references
[1] Business Monitor International Ltd . (2010 ) BMI Industry View: Food and Drink sector. Available: http://web.a.ebscohost.com/ehost/detail/detail?vid=8&sid=fe8928e2 - 40bb - 462c - 8dd6 - ee824678aa2b%40sessionmgr4003&hid=4207&bdata=JnNpdGU9ZWhv c3QtbGl2ZQ%3d%3d#AN=49018991&db=bth [24 Oct 2015] [2] Lytra, P. (2013) 10+ 1 Most Popular Greek Products Available: http://greece.greekreporter.com/2013/10/09/10 - 1 - most - popular - greek - products - 2/ [27 Oct 2015] [3] Cyert, R. and March, J. (1992) A behavioral Theory of the Firm , Oxford: Blackwell publishers ink 2nd edition [4] Porter, M.E. (2008) The Five Competitive Forces That Shape Strategy, Harvard business Review, January 2008 [5] Chernev, A . (2014) St rategic Marketing Management, USA : Cerebellum Press 8th edition [6] Silk , A.J . (2006) What is Marketing?, Boston: Harvard Bussiness School Press [7] Lamb, C.W. Hair, J.F. and McDaniel, C. (2012) Essentials of Marketing . USA: South - Western Cengage learning 7th edition [8] Tsorakidis, N. Papadopoulos, S. Zerres, M. and Zerres C. (2008) Break - Even Analysis . pp. 5 [9] Analoui, F. Karami, A. (2003) Strategic Management in Small and Medium Enterprices . London: Tomson Learning [10] Barringer, B.R. & Ireland, R.D. (2010) Entrepreneurship: Successfully launching new ventures, Upper Saddle River, Ne w Jersey: Pearson Education 3 rd edition [11] Longenecker, J.G., Donlevy, L.B., Calvert, V.A.C., Moore, C.W., Pretty, J.W. & Palich, L.E. (2009) Small Business Management: Launching and Growing New Ventures , Toronto, Canada: Nelson Education Ltd 4 th Canadian edition 46 [12] Abrams, R. (2003) The successful business plan: Secrets and Strategies , Palo Alto, California: The planning Shop 4 th edition [13] European Parliament (Briefing of May 2015) Organic food: Helping EU consumers make an informed choice Available: http://www.europarl.europa.eu/RegData/etudes/BRIE/2015/557009/EPRS_ BRI(2 015)557009_EN.pdf [27 Oct 2015] [14] Makos, J. (2013) Understanding Pest Analysis with Definitions and Examples Available: http://pestleanalysis.com/pest - analysis/ [ 9 Dec 2015] [15] European Union web page (2015) EU funding Available: http://europa.eu/about - eu/funding - grants/ [ 10 Dec 2015] [16] The Guardian newspaper (2015) Euro sinks to 12 - year low in value against the dollar Available: http://www.theguardian.com/business/2015/mar/11/euro - 12 - year - low - gainst - the - dollar [10 Dec 2015] [17] European Commision (2015) Free trade is a source of economi c growth Available: http://europa.eu/pol/pdf/flipbook/en/trade_en.pdf [10 Dec 2015] [18] The telegraph (2015) Teenagers spend 27 hours a week online: how internet use has ballooned in the last decade Available: http://www.telegraph.co.uk/finan ce/newsbysector/mediatechnologyandtelec oms/digital - media/11597743/Teenagers - spend - 27 - hours - a - week - online - how - internet - use - has - ballooned - in - the - last - decade.html [10 Dec 2015] [19] Kickstarter (2015) Kickstarter stats Available: https://www.kickstarter.com/help/stats [10 Dec 2015] [20] European Commision (2013) Report on the results of the public con sultation on the review of the E u policy on organic agriculture conducted by the directorate general for agriculture and rural development 47 Available: http://ec.europa.eu/agriculture/organic/documents/eu - policy/of - publ ic - consultation - final - report_en.pdf [15 Dec 2015] [21] WestRock (2015) MWV’s Packaging Matters study Available: http://mwv.com/en - us/about/packaging - matters [15 Dec 2015] [22] Skuras, D. Vakrou, A. (1999) Willingness to Pay for Origin Labelled Products: A Case Study of Greek Wine Consumers, 67th EAAE Seminar Proceedings, 28 - 30 October LeMans, France [23] Serecon Management Consulting Inc (2005) Canadian Food Trends to 2020: A Long Range C onsumer O utlook Available: http://www.academia.edu/9124206/Agriculture_and_Agri - Food_Canada_Canadian_Food_Trends_to_2020_A_Long_Range_Consumer_Outloo k [16 Dec 2015] [24] Krystallis , A. Fotopoulos , C. Zotos G (2006) Organic Consumers' Profile and Their Willingness to Pay (WTP) for Selected Organic Food Products in Greece Available: http://www.tandfonline.com/doi/abs/10.1300/J046v19n01_05 [16 Dec 2015] [25] SETE Association of Greek Tourism Enterprises (2013) Greek Tourism - Basic Figures 2012 Available: http://old.sete.gr/EN/TOURISM/Greek%20Tourism%20Basic%20Figures/ Basic%20Figures%202012/ [17 Dec 2015]
el
heal.recordProvider
School of Economics, Business Administration and Legal Studies, Executive MBA
el
heal.publicationDate
2016-01-31
heal.tableOfContents
Abstract ................................ ................................ ................................ ................................ ... 3 Table of Contents ................................ ................................ ................................ .................... 4 Chapter 1: Introduction ................................ ................................ ................................ ........... 7 Chapter 2: Literature Review ................................ ................................ ................................ .. 7 2.1. Academic Framework ................................ ................................ ................................ .. 8 2.1.1. Porter's Five Forces ................................ ................................ ......................... 8 2.1.2. The 5C's Analysis ................................ ................................ ............................ 8 2.1.3. Marketing Mix Analysis (4P's) ................................ ................................ ....... 9 2.1.4. Pest Analysis ................................ ................................ ................................ . 10 2.1.4. Break Even Analysis ................................ ................................ ..................... 11 2.2. Theoretical Framework of a Business Plan ................................ ............................... 11 2.2.1. The Purpose of a Business Plan ................................ ................................ .... 12 Chapter 3: Methodology ................................ ................................ ................................ ....... 12 3.1 Research, Study and Evaluation of Business Plan Related Bibliography, Articles and Online Databases ................................ ................................ .......................... 13 3.2. Primary Data from Existing Enterprises ................................ ................................ .... 13 3.3. Secondary Data ................................ ................................ ................................ .......... 13 Chapter 4: Venture Description ................................ ................................ ............................ 14 4.1. History ................................ ................................ ................................ ........................ 14 4.2. Business Opportunity ................................ ................................ ................................ . 14 4.3. Company Summary ................................ ................................ ................................ ... 14 4.4. Products and Services ................................ ................................ ................................ 15 4.5. Core Competencies and Competitive Advantage ................................ ...................... 16 4.6. Company Mission, Vision, Objectives and Goals ................................ ..................... 16 Chapter 5: The Founding Team ................................ ................................ ............................ 17 5.1. Founding Team's CVs ................................ ................................ ................................ 17 5.2. Specified Roles in the Company ................................ ................................ ................ 18 5.3. Team's Aspiration ................................ ................................ ................................ ...... 18 Chapter 6:Operational Plan ................................ ................................ ................................ ... 19 6.1. Location and Facilities ................................ ................................ ............................... 19 5 6.2. Personnel ................................ ................................ ................................ .................... 19 6.3. Equipment ................................ ................................ ................................ .................. 19 6.3.1. Website - E - shop ................................ ................................ ............................. 20 6.4. Business Associates - Collaborators ................................ ................................ ............ 2 0 6.4.1. Consulting ................................ ................................ ................................ ..... 2 1 6.4.2. Web Development and Web Marketing ................................ ........................ 2 1 6.4.3. Accounting ................................ ................................ ................................ .... 2 1 6.4.4. Transportation ................................ ................................ ............................... 2 1 6.4.5. Legal Protection ................................ ................................ ............................ 2 2 6.4.6. Packaging ................................ ................................ ................................ ...... 2 2 6.4.7. Suppliers ................................ ................................ ................................ ........ 2 2 6.5. Operational Summary ................................ ................................ ................................ 2 3 6.5.1 Milestones and Deliverables ................................ ................................ .......... 2 4 Chapter 7:Environmental, Industry and Competitors Analysis ................................ ............ 24 7.1. Industry Analysis ................................ ................................ ................................ ....... 24 7.2. Competition ................................ ................................ ................................ ................ 27 7.3. Porter's Five Forces Model ................................ ................................ ........................ 27 7.4. Pest Analysis - Context ................................ ................................ ................................ 29 Chapter 8:Marketing Mix ................................ ................................ ................................ ..... 3 0 8.1. Product ................................ ................................ ................................ ....................... 3 0 8.2. Place and Distribution ................................ ................................ ................................ 31 8.3. Price ................................ ................................ ................................ ........................... 31 8.4. Promotion ................................ ................................ ................................ ................... 31 8.4.1. Socio - Demographic Profile of Organic Product Consumers ....................... 31 8.4.2. Geographic Profile the Top European Tourism Markets for Greece ............ 3 2 8.4.3. Target Customer Segmentation for the Promotional Strategy ...................... 3 3 8.4.4. Promotional Strategy ................................ ................................ ..................... 3 3 Chapter 9:Financial Analysis ................................ ................................ ................................ 3 4 9.1. Equity Share ................................ ................................ ................................ ............... 3 4 9.2. Cost Management ................................ ................................ ................................ ...... 3 4 9.3. Break Even Analysis ................................ ................................ ................................ .. 36 9.4. Financial Projections ................................ ................................ ................................ .. 37 Chapter 10: Risk Management ................................ ................................ .............................. 4 0 Chapter 11: Growth Stages ................................ ................................ ................................ ... 4 1 6 Chapter 12: Exit Plan ................................ ................................ ................................ ............ 4 2 Chapter 13: Research Finding and Conclusion ................................ ................................ ..... 4 3 References ................................ ................................ ................................ ............................. 45
en
heal.tableOfContents
The purpose of selecting the following business project, as my final dissertation in my Executive MBA degree at International Hellenic University , is to provide the guideline of what is essential for the creation of a well - structured, feasible and sustainable busines s plan of a new start - up company called “Greece in a box”. The company will be active in the field of food & b everage and more speci fically in the field of food & b everage exports . The specific industry into consideration has been selected , due to the fact that , despite the deep economic recession, it remain s one of the biggest industries in Greece with the most promising export capabilities. The contribution of the following dissertation is to review the academic methodologies required to s et a comprehensive business plan and evaluate the research related to business planning and the potentials as regards to the market into consideration and its dynamics. The ultimate goal, however, is the creation of a business venture , which will promote worldwide the Greek diet, namely the Mediterranean diet and cuisine, the Greek culture and tourism with the aim of contributing to the economic recovery of Greece by boosting the food & beverage exports as well as by increasing tourism in the Greek region
en
heal.advisorName
Dr. Katsaliaki, Korina
en
heal.committeeMemberName
Dr. Katsaliaki, Korina
en
heal.committeeMemberName
Dr. Laspita, Stavroula
en
heal.committeeMemberName
Dr. Kyrgidou, Lida
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
el
heal.numberOfPages
47
el


This item appears in the following Collection(s)

Show simple item record

Related Items