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dc.contributor.author
Bortziou, Marianthi
en
dc.date.accessioned
2016-05-05T14:23:19Z
dc.date.available
2016-05-06T00:00:18Z
dc.date.issued
2016-05-05
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/14478
dc.rights
Default License
dc.subject
Retail environmental smart ification
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dc.subject
IoT applications
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dc.subject
Multi - sensory UX
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dc.subject
AB Vassilopoulos
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dc.subject
Smart retail applications
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dc.subject
Consumption experience
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dc.title
Smartification of Retail Environment
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heal.type
masterThesis
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heal.secondaryTitle
The case of AB Vassilopoulos
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heal.creatorID.dhareID
1106140002
heal.keywordURI.LCSH
Stores, Retail
heal.keywordURI.LCSH
Retail trade
heal.keywordURI.LCSH
Retail trade--Technological innovations
heal.language
en
el
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
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heal.references
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heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design
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heal.publicationDate
2016-02-15
heal.abstract
The dissertation concentrates on creating a retail environmental smartification model for AB Vassilopoulos supermarkets. In order to achieve this objective the project e m- phasizes on investigatin g and explor ing the current state of AB Vassilopoulos stores, the way that retail environmental smartification could change the overall consumption experience and the potential challenge s and opportunities of AB Vassilopoulos stores smartification . Additionally, an investigation towards consumers’ preferences regar d- ing AB Vassilopoulos stores smartification is further developed. In order to fulfill its purpose the study follows a phenomen ological approach using a mixed method stra t- egy in order to capture all the elements of AB Vassilopoulos stores environmental smartification through a combination between qualitative and quantitative research. In the context of the research strategy, from the qualitative research perspective, the study utilizes the single - case study design via which the literature review findings are supported by conducting semi - structure interviews with AB Vassilopoulos Business I n- telligence & Strategy Director and custome rs . From the quantitative perspective the study utilizes designed questionnaires as a tool in order to address the present study’s research objectives which are formulated in examining questions. S martifying AB Va s- s i lopoulos supermarkets could create a mor e pleasant and interac tive shopping env i- ronment allowing easier and faster shopping, in a more comfortable and effective way. This fact along with increasing customers’ satisfaction by allowing them to give direct feedback about the store’s service and env ironment and creating a superior shopping experience based on their prefer ences are considered the main existing opportunities of AB Vassilopoulos supermarkets smartification for the customers. There are also benefits for the company including the creation of an upper - level customer - store rel a- tionship that would facilitate acquir ing more loyal customers and retrieving valuable knowledge about their preferences and the implementation of more effective prom o- tional strategies. The existing challenges of AB Va ssilopoulos supermarkets enviro n- mental smartification are related with customers’ security and privacy concerns , d iff i- culty in adjusting to the new smart retail environment and potential lack of human i n- teraction . Eventually, all these finding along with t he ones referring to consumers’ preferen ces and perceptions towards retail environmental smartification were co m- bined for the creation of a retail environmental smartification model for AB Vass i- lopoulos supermarkets
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heal.tableOfContents
i Table of Contents Introduction 1 Chapter 1 : Literature Review 4 1.1 AB Vassilopoulos 4 1.2 Store environment background analysis 5 1.3 The multisensory in - store experience 7 1.4 Business drivers of IoT and its applications 9 1.5 I oT applications 10 1.6 The role of underlying technologies 12 1.7 Challenges and opportunities regarding retail environmental smartification 13 1.8 Connecting the dots between IoT and multisensory in - store UX 16 Chapter 2 : Methodology 20 2.1. Research purpose 20 2.2. Re search approach 20 2.3. Research strategy 23 2.3.1 Sample 25 2.4. Analysis 27 2.5. Limitations of the research 28 ii Chapter 3 :Results 30 3.1. Qualitative results 30 3.2. Quantitative results 33 3 .2.1 Demographics 33 3 .2.2 AB Vassilopoulos shoppi ng experience 34 3 .2.3 Smart applications 35 3 .2.4 Smart store challenges opportunities and shopping experience 37 3 .2.5Crosstabulation analysis results 39 Chapter 4 : Findings 41 4.1 The current state of AB Vassilopoulos supermarkets 41 4.2 Perceptions regarding the smartification of AB Vassilopoulos supe r- markets 42 4.3 AB Vassilopoulos stores’ smartification model 46 Chapter 5 : Conclusions 54 References 57 Appendices 67
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heal.advisorName
Filippopoulos, Fotis
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heal.committeeMemberName
Filippopoulos, Fotis
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heal.committeeMemberName
Nathanail, Dimitrios
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heal.committeeMemberName
Achillas, Charis
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heal.academicPublisher
IHU
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heal.academicPublisherID
ihu
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heal.numberOfPages
139
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