Business Project
Ketrina Vogli &Juljana Lajthija
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3
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ABSTRACT
The aim of this study is to examine the theory and practice of performance measurement
methodology by analysing most relevant field studies which have sugested performance
measurement methods.
This paper uses case study
methodology to evaluate utility and importance of performance
measurement in business. Overall performance measurement process will be assessed starting
from collection, analysis, processing and reporting data. Unity of analyse will be a company
from manuf
acturing industry.
Both Financial and non
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financial approaches are important, but to be able to build up a strategy
for a long
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term successful business planning, they must be considered in relation with each
other. This creates the most comprehensive fra
mework for performance measuring.
To better illustrate this approach, we have studied the performance evaluation system in two
manufacturing firms in the industry of fason shoes in Albania. We concluded in the importance
of the use of balance scorecard, i
n regards to this field of growing business in Albania, and
accordingly gave our recommendations. The businesses involved in this research were purposely
chosen, in order that one of them to represent the firm that punctually exhibit performance
measuremen
t framework and the other does not properly exhibit this performance evaluation.
Comparative results of them enabled more sustained results and recommendations
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