The current study aims on presenting the importance of tourism industry for the whole
world and especially for small cities at the form of urban tourism. In first place there is a
presentation of global tourism and its importance to the world’s growth the
last years. Going on
special attention has been given to the tourism industry in Greece and how important it is in a
very crucial era, the era of economic crisis that has very negative effects for a country like
Greece. Following there is a presentation of
existing and future trends in the preferences of
travelers and how they affect the industry. Next there is a connection between tourism and
sustainability and the difficulties that some companies face in their effort to be as sustainable as
possible.
As
a form of tourism, urban tourism, is then elaborated more and special characteristics
of this types of tourism are presented and analyzed. Then an example of an urban city, Kavala
city, is presented and also why Kavala city is an urban destination and wha
t characteristics of
urban tourism the city fulfills.
Last but not least, two Kavala city hotels are chosen and analyzed in order to present their
accounting, financial and capital structure while also compare their differences and their
environmental per
formance. After analyzing the data given by the hotels’ managers the writer
presents a number of advices and
proposals for the hotels to improve their performance.
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