This dissertation was written as part of the MSc in Management at the International
Hellenic University.
The following paper attempts to examine the customer relationship management systems,
within a framework B2B. Through a questionnaire attempted to identify the key
characteristics of a group of customers, their key problems and how they are managed
by companies. Finally evaluate this response on the part of customers and how they
perceive the relationship cooperation with business.
Keywords: CRM, customer relationship management, problems management
Collections
Show Collections
