This dissertation was written
in
fulfillment
of the
requirements
of the MSc in
Management
at the International Hellenic University.
The aim of this study is to examine the aspects of firm export activity and
internationalization, which have
not
been
sufficiently
explored
so far
,
with a focus on
the choice of export destinations. The number of export destinations
is
considered as
an indicator of the
export activity
complexity. Generally, the export decision has been
extensively investigated, but
a lot
remains to be said about the connection betwee
n
firm characteristics and
a
firm’s decision
,
with regards to
the most profitable
destinations
to serve
and the
ir
number.
Specifically,
several aspects
of
the
firm
size
and the characteristics and the import countries
were examined
, such as barriers and
in
volved
risks, incentives forcing firms to export, theories
on
which
the
destination
decision is based
upon and
the general macro
-
environment of the markets.
In addition to exploring
the findings of several studies,
Greek export firms and
Greek Export Asso
ciation
interviews were conducted. The outcomes
of
this research
enlighten the procedure of export activity and the destination decision.
Theoretical
findings
involved differences
between new entrants and continuing exporters, the
relationship between exports and efficiency, general trends, barriers and factors
affecting the export activity.
The
findings were
further
enriched
with the
Greek
exporters
view
and what
application
s
take
place
in practice
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