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dc.contributor.author
AMARIANAKI, ELENI
en
dc.date.accessioned
2017-03-18T11:03:39Z
dc.date.available
2017-03-19T01:00:16Z
dc.date.issued
2017-03-18
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/15187
dc.rights
Default License
dc.subject
Zak Shoes S.A.
en
dc.subject
Exports
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dc.subject
Marketing
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dc.subject
Footwear industry
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dc.title
Strategic orientation and future directions for the firm ZAK shoes S.A. in the footwear industry.
en
heal.type
masterThesis
el
heal.creatorID.dhareID
1102140001
heal.keywordURI.LCSH
Footwear industry--Greece
heal.keywordURI.LCSH
Footwear--Research--Greece
heal.keywordURI.LCSH
Market surveys--Greece
heal.keywordURI.LCSH
Consumer behavior--Greece
heal.language
en
el
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
el
heal.references
Arrow K. (1962), The Economic Implications of Learning by Doing, Review of Ec o nom- ic Studies, pp. 155 - 173. Bank of Greece (2011) “Greek exports”. Available: www.seve.gr Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, Vol. 17, pp.99 – 120. Creswell, J. W. (2013).Research design: qualitative, quantitative, and mixed me thods approaches, (4th ed., part 1) Thousand Oaks, California:SAGE Publications Eaton J., Kortum S., Kramarz F. (2004), Dissecting Trade: Firms, Industries, and Export Destinations, the American Economic Review, Papers and Proceedings of the One Hundred S ixteenth Annual Meeting of the American Economic Association San Die- go, CA, pp. 150 - 154. Ferrante M. and Novelli M. (2013), Heterogeneity and Number of Export Destin a- tions of Italian Firms: A Hurdle Negative Binomial Regression Approach, Global Eco n- omy Jou rnal, Bologna, Italy, pp. 391 – 416. - 39 - Frazelle, A 2002, Supply Chain Strategy : The logistics of Supply Chain Management , McGraw - Hill, New York. G eorgiou C., Kyrgidou L., Archontakis F. and Petridou E. (2015), The Role of Location as a Selection Criterion in F DI: The Case of SMEs in Greece, Journal of EastWest Bus i- ness, pp. 233 - 255. Gill P., Stewart K., Treasure E. and Chadwick (2008), Methods of data collection in qualitative research: interviews and focus groups, British Dental Journal, UK. Gu, J., M. Goetsch alckx, and L. F. McGinnis (2010b). Solving the forward - reserve all o- cation problem in warehouse order picking systems. Journal of the Operational R e- search Society 61 (6), 1013 – 1021. Hox, J.J. &Boeije, H.R. (2005). Data collection, primary versus secondary. Pp. 593599 in K. Kempf - Leonard (Ed.). Encyclopedia of Social Measurement. San Diego, CA: Ac a- demic Press Johnson, G., Scholes, K. and Whittington, R. (2008). Exploring corporate strategy. Harlow: FT Prentice Hall. pp 55 - 60 Katsikeas, S.C. (2008) Perceived e xport problems and export involvement, Journal of Global Marketing 7(4), pp. 29 - 58. Leonidou L. (1995), Empirical Research on Export Barriers: Review, Assessment, and Synthesis., Journal of International Marketing, pp. 29 - 43. Leonidou, C.L. (2004) An analy sis of the barriers hindering small business export d e- velopment, Journal of Small business Management 42 (3), pp. 279 - 302. Myers, M. (2013). Qualitative research in business & management. London: SAGE Panagiotakopoulos, A. (2012) Greek manufacturing firms: low skills, low wages and low profitability, Journal of Business Strategy, vol.33 (2) pp 31 - 37. Rothaermel, F. T. (2012). Strat.Mgmt.: Concepts and Cases. McGraw - Hill/Irwin, p. 5 Surez - Ortega, S. (2003) Export Barriers: Insights from small and medium - size d firms, International Small Business Journal. - 40 - Van de Berg, JP & Jijm WHM 1999, ‘Models for warehouse management: Classific a- tion and examples’, Int. J. Production Economics , vol 59, pp.519 - 528. Wisker, G. (2008). The postgraduate research handbook. New Y ork: Palgrave Macmi l- lan . Σιφνιώτης, ΚΧ 1997, Logistics management Θεωρία και πράξη , Εκδόσεις Παπαζήση, Αθήνα. http://exporting - advantages.blogspot.gr/ htt p://rafael.glendale.edu/poorna/ib/seyoum%20book.pdf http://smallbusiness.chron.com/ http://www.enterprisegreece.gov.gr/ http://www.exporthelp.co.za/modules/1_considering_exporting/barriers_to_exporti ng.html http://www. exporthelp.co.za/modules/1_considering_exporting/benefits.htm http://www.focusonweb.gr/feedback.php http://www.iso.org/iso/home.html http://www.iso.org/iso/home/news_index/news_archive/news.htm?refid=Ref1543 http://www.seve.gr/ http://zak.shoes/ https://www.expertbase.org/a238 - advantages - and - challenges - of - exporting https://www.mindtools.com/pages /article/newSTR_89.htm https://www.strategicmanagementinsight.com/topics/resource - based - view.html https://www.strategicmanagementinsight.com/topics/resource - based - view.html https://www.unzco.com/basicguide/c4.html
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heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
el
heal.publicationDate
2017-03-17
heal.tableOfContents
This consulting project was written as part of the MSc in Management at the Intern a- tional Hel lenic University. The purpose of undertaking this project is to conduct an e x- tensive and collaborative rese arch regarding the Zak Shoes S.A. in the Greek context in order to examine the sustainability and company’s opportunities of expansion in Ba l- kan countries, enlarge company’s presence in Greek footwear market by improv e- ments in internal sectors and set grad ual goals that aim to reach the firm in the highest levels among other Greek companies. The project was based on the qualitative research. Both primary and secondary data were co l lected. As for primary data, there were a large number of interviews with th e CEO of the company, employees, suppliers, co - workers, as well as a simple typical questionnaire filled out only by customers. Secondary data were obtained from the analysis of studies, annual reports, in order to provide further support for our findings. Based on the analysis results, at a next stage we find out the company’s gaps in all se c- tors and proposed strategies are given in order to complete them. With gradually and st a ble steps the company has all the supplies to expand its leading position in Ba lkan countries and gain competitive a d vantage among other Greek companies. Regarding the internal factors, many improvements and fut ure directions are given. Bearing in mind that marketing and advertisement have a lot of power we try to empower co m- pany’s b rand name and re organize some procedures in the way of working. Our goal is to make an even more powerful company and be the number one in the footwear market.
en
heal.advisorName
Kyrgidou, Lida
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heal.committeeMemberName
Kyrgidou, Lida
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heal.academicPublisher
IHU
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heal.academicPublisherID
ihu
el
heal.numberOfPages
56
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heal.spatialCoverage
Greece
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