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heal.tableOfContents
This consulting project
was written as
part of the MSc in
Management
at the Intern
a-
tional Hel
lenic University. The purpose of undertaking this project is to conduct an e
x-
tensive and collaborative rese
arch regarding the Zak Shoes S.A. in the Greek context in
order to examine the sustainability and company’s opportunities of expansion in Ba
l-
kan countries, enlarge company’s presence in Greek footwear market by
improv
e-
ments in internal sectors
and set grad
ual goals that aim to reach the firm in the highest
levels among other Greek companies.
The project was based on the qualitative research. Both primary and secondary data
were co
l
lected. As for primary data, there were a large number of interviews with th
e
CEO of the company, employees, suppliers, co
-
workers, as well as a simple typical
questionnaire filled out only by customers. Secondary data were obtained from the
analysis of studies, annual reports, in order to provide further support for our findings.
Based on the analysis results, at a next stage we find out the company’s gaps in all se
c-
tors and proposed strategies
are given
in order to complete them.
With gradually and
st
a
ble steps the company has all the supplies to expand its leading position in Ba
lkan
countries and gain competitive a
d
vantage among other Greek companies. Regarding
the internal factors,
many improvements and fut
ure directions are given. Bearing
in
mind that marketing and advertisement have a lot of power we try to empower co
m-
pany’s b
rand name and re organize some procedures in the way of working. Our goal is
to
make an even more powerful company and be the number one in the footwear
market.
en