This dissertation was written as
part of the MSc in
Environmental Management and
Sustainability
at the International Hellenic University.
This research aimed at investigating consumers’ perspectives over environmental practices
applied by supermarkets, mainly in relation to packaging and expired food products. For the
purpose of the research, a survey was conducted, through the use of a questionnaire, which
was distributed among Greek consumers. The findings of the study, which were in
accordance to previous similar researches, suggested that Greek consumers consider both
packaging and expired food products a major environmental problem. They think that their
supermarkets are somewhat environmentally friendly but they do not handle neither of
these problems in an efficient way. In addition, consumers pay attention to ethical
considerations when purchasing goods from a supermarket, they are willing to change their
local supermarket with another, which is more environmentally friendly or to buy more from
a
«
green
»
supermarket, nevertheless, they are not ready to pay higher prices, in order to
reward the environmental procedures of their local supermarket.
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