The report summarizes the
results of
the studies
of
the
grocery retailers
market
in Greece
,
Marketing, Business analysis and
Consumer
behavior theories
.
The
first part of the report is dedicated to the theories
taught during Master’s course; The
second part is the description of industry analysis, descriptive statistics
as a result of
survey conducted through online platforms
and background information in regard to
the
aim of the project. The final part
presents the
suggestions for improvement of performance of AB Vasilopoulos
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