GR Semicolon EN

Show simple item record

dc.contributor.author
Bilmpili, Thomai
en
dc.date.accessioned
2017-04-28T12:33:52Z
dc.date.available
2017-04-29T00:00:15Z
dc.date.issued
2017-04-28
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/15270
dc.rights
Default License
dc.subject
Mobile technology
en
dc.subject
Mobile devices
en
dc.subject
Effective communication
en
dc.subject
Interaction between consumers and employees
en
dc.title
The influence of mobile technology upon dissemination of information for commercial and management purposes
en
heal.type
masterThesis
el
heal.creatorID.email
thomai.bilmp@gmail.com
heal.keywordURI.LCSH
Mobile communication systems
heal.keywordURI.LCSH
Mobile computing
heal.keywordURI.LCSH
Technological innovations--Social aspects
heal.keywordURI.LCSH
Internet marketing
heal.keywordURI.LCSH
Mobile commerce
heal.keywordURI.LCSH
Cell phone systems
heal.keywordURI.LCSH
Internet advertising
heal.language
en
el
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
el
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design
el
heal.publicationDate
2017-03-15
heal.abstract
This dissertation was written as part of the MSc in Strategic Product Design at the International Hellenic University. Nowadays the manner that consumers and employees communicate has changed dramatically. The ubiquity of mobile devices and the ability to have anywhere and anytime access on information have offered new ways of interaction for both sides. The aim of this dissertation was to explore the impact that mobile technology has had upon the dissemination of information for commercial and management purposes. More specifically, it examined the current use of this type of technology by consumers and companies in order to discover the new trends in the consumers’ behavior and identify the most important benefits and perils that mobile technology has upon the effective communication. The evaluation of the mobility’s influence was carried out through an interview with the manager of a company that has adopted mobile technology in its operations as well as through a survey that was completed by the users of mobile devices. As a result, the findings shed a light on the impact that mobile technology has had upon the communication between consumers and employees.
en
heal.tableOfContents
ABSTRACT LIST OF FIGURES LIST OF TABLES 1. INTRODUCTION 1.2 RESEARCH QUESTION & OBJECTIVES 1.3 STRUCTURE 2. LITERATURE REVIEW - INFLUENCE OF MOBILE TECHNOLOGY IN THE COMMUNICATION BETWEEN CONSUMERS AND EMPLOYEES 2.1 INTRODUCTION TO THE MOBILE TECHNOLOGY 2.2 MOBILE TECHNOLOGY AND CONSUMERS 2.3 MOBILE TECHNOLOGY ON BUSINESS 2.4 BENEFITS OF MOBILE TECHNOLOGY UPON EFFECTIVE COMMUNICATION BETWEEN CONSUMERS AND COMPANIES 2.5 BENEFITS OF MOBILE TECHNOLOGY IN BUSINESS MANAGEMENT 2.6 RISKS OF MOBILE TECHNOLOGY IN THE INTERACTION BETWEEN CONSUMERS AND COMPANIES 2.7 CONCLUSION 3. RESEARCH METHODOLOGY 3.1 RESEARCH AIMS 3.2 RESEARCH APPROACH 3.3 RESEARCH STRATEGIES 3.4 DATA COLLECTION METHODS AND SAMPLING 3.5 DESIGN OF THE SURVEY QUESTIONNAIRES 3.6 DESIGN OF THE CASE STUDIES (INTERVIEWS) 3.7 VALIDITY AND RELIABILITY 4. SURVEY ANALYSIS 4.1 RESULTS SUMMARY 4.2 CONCLUSIONS OF THE SURVEY 5. CASE STUDY - INTERVIEW ANALYSIS 5.1 INTRODUCTION TO POTOKINISI SA 5.1.1 The company’s Profile 5.1.2 History of POTOKINISI S.A. 5.1.3 IT systems that POTOKINISI uses 5.2 ANALYSIS OF THE BENEFITS THAT POTOKINISI SA HAD THROUGH MOBILE TECHNOLOGY 5.3 CONCLUSIONS 6. CONCLUSIONS 6.1 LIMITATIONS 6.2 FUTURE WORK 7.REFERENCES APPENDIX
en
heal.advisorName
Tsivrikos, Dimitrios
en
heal.committeeMemberName
Achillas, Charisios
en
heal.committeeMemberName
Nathanael, Dimitrios
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
el
heal.numberOfPages
62
el
heal.spatialCoverage
Greece
en


This item appears in the following Collection(s)

Show simple item record

Related Items