This dissertation was written as part of the
LLM in Transnational and European
Commercial Law, Mediation, Arbitration and Energy Law
at the International Hellenic
University.
Access and collection of
users; data is critical in the
online marketing business. It has
been argued that the accumulation of data that arises from concentrations, increases
the likelihood of successful companies becoming dominant over their respective field.
This raises the chance of them abusing their position in order to
harm competition.
This dissertation intends to contribute to the important discussion
on the interface
between data gathering and competition law in the context of the
European Union.
The paper aims at mapping and assessing various interplay possibilities between
personal data and competition law. There are also references to the major cases that
the European Commission has examined like Facebook - WhatsApp, Google -
DoubleClick, TomTom -Tele Atlas, IMS Health case and Microsoft - Yahoo mergers. The
assumption is that data accumulation has the potential to alter the
dynamics of
competition in a relevant market. In my opinion it is extremely possible
under certain
circumstances. Nevertheless, the merger cases that were investigated from a
competition standpoint, show that many factors should be taken into
account before
reaching any conclusions.
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