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dc.contributor.author
Kandylakis, Dimitrios
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dc.date.accessioned
2017-05-05T08:17:08Z
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dc.date.available
2017-05-09T00:00:28Z
dc.date.issued
2017-05-05
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dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/15291
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dc.rights
Default License
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dc.subject
Country Branding
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dc.subject
Greek Coffee
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dc.title
A flair of Greece: a case for a semi-automatic machine designed for the preparation of Greek coffee
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heal.type
masterThesis
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heal.secondaryTitle
A case for a semi-automatic machine designed for the preparation of Greek coffee
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heal.classification
Product Design
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heal.keywordURI.LCSH
Coffee--Greece
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heal.keywordURI.LCSH
Coffee drinking--Greece
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heal.keywordURI.LCSH
Branding (Marketing)
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heal.keywordURI.LCSH
Place marketing
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heal.keywordURI.LCSH
Coffee--Folklore
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heal.keywordURI.LCSH
Product design
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heal.language
en
en
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
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heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design
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heal.publicationDate
2017-03-31
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heal.abstract
This dissertation was written as part of the MSc in Strategic Product Design at the International Hellenic University.
The primary focus is to create a product which reminds Greece. This was implemented in two phases. First, a thorough research took place aiming to identify how can someone create a remembrance of a country. These concepts were applied in the case of Greece and ultimately a product which carries part of the heritage of Greece was chosen. A product which prepares Greek coffee.
In the second phase, a brief history is explored in favor of design needs. A market research takes place to identify the current market competition. The final Design Brief was compiled and the creative process started. An existing product is deconstructed and analyzed to understand the way it functions. The morphology of the existing brewing pots is analyzed to understand the visual stimuli which lead to Greek coffee pot.
Four different archetypes were considered and one was picked for further development. Several different morphologies were created based on the picked archetype. Each feature of the product was studied separately (pot, base, handle) and solutions are given in every feature. A final model created and the technical aspects are also explored in term of materials and production techniques. Attention is given to the heat source and solutions are provided in terms of functional ergonomics and button mapping. In the end, the possible improvements of this project are provided and proposals for future steps are given.
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heal.tableOfContents
Table of Content
Abstract v
Introduction 1
Country Branding 2
Brand and Country Brand 2
Country Identity and Image 2
National Brand Equity 3
Conceptual model of nation brand identity and image 4
The hexagon of country branding 5
Tourism 5
Export brands 5
People 6
Foreign and domestic policy 6
Culture and heritage 6
Investments and immigration 6
Semiotics theory applied in country branding 7
Mind Mapping Greece 8
Design conclusion: Country Branding 9
A case for Greek coffee and a SWOT analysis 10
A brief history of Greek coffee 11
Greek coffee and the society 11
Design Conclusions: History and social aspects 13
Market research & Analysis 14
Brewing in a pot, then serve in a cup 14
Brew in a special compartment, serve directly into cup 15
Market Analysis 16
Visual comparison 16
Discussion 17
How to make Greek Coffee 17
Design Conclusions: How to make Greek Coffee 18
Getting everything together: The Design Brief. 19
Deconstructing Competition 21
Machine operation 22
One cycle of operation 22
Design Conclusions: Deconstructing competition 23
Morphology and function of traditional and modern brewing pots 24
Morphology of semi-automatic machines 25
Design Conclusions: Pot Morphology 25
Concept Generation 26
The Cycladic architecture 27
The Cycladic idol 27
The classic ancient Greek column 28
The owl of Athena 28
The final archetype 29
Column concept generation 29
Form inspiration 30
Hand Sketches 31
Product semantics 32
The coffee pot 33
The Base 34
Final pot design 35
Connecting ring 36
Final base design 37
Monolithic continuity 37
The Handle 38
Final handle design 39
Final ring design 40
Base assembly 40
Heating source: Induction 41
Functional ergonomics and button mapping 42
Visual Stimuli 42
Sound Stimuli 43
Button mapping 43
Button configuration and haptics 44
Materials and manufacturing techniques 44
Base 45
Coffee pot 45
Connection ring 46
Handle 46
Final product description 47
Future steps 48
Product development 48
Product marketing 48
Conclusions 49
Bibliography 49
Appendix 49
50
en
heal.advisorName
Prof. Kyratsis, Panagiotis
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heal.committeeMemberName
Dr. Gotsi, Manto
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heal.committeeMemberName
Dr. Mavragani, Eleni
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heal.academicPublisher
IHU
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heal.academicPublisherID
ihu
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heal.numberOfPages
60
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heal.spatialCoverage
Greece
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