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dc.contributor.author
Niaka, Alexandra
en
dc.date.accessioned
2017-05-09T08:13:20Z
dc.date.available
2017-05-10T00:00:18Z
dc.date.issued
2017-05-09
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/15308
dc.rights
Default License
dc.title
Social Media Analytics in the eHealth Sector
en
heal.type
masterThesis
en_US
heal.keywordURI.LCSH
Medical informatics
heal.keywordURI.LCSH
Medical informatics--Case studies
heal.keywordURI.LCSH
Medical informatics--Data processing
heal.keywordURI.LCSH
Medical Informatics Computing
heal.keywordURI.LCSH
Medical informatics--Evaluation
heal.keywordURI.LCSH
Medical informatics--Social aspects
heal.keywordURI.LCSH
Health--Computer network resources
heal.keywordURI.LCSH
Medical telematics
heal.keywordURI.LCSH
Communication in medicine
heal.keywordURI.LCSH
Communication in medicine--Case studies
heal.keywordURI.LCSH
Communication in medicine--Data processing
heal.keywordURI.LCSH
Communication in medicine--Research
heal.keywordURI.LCSH
Facebook (Electronic resource)
heal.keywordURI.LCSH
Computer networks--Evaluation
heal.keywordURI.LCSH
Social networks--Research
heal.keywordURI.LCSH
Social networks--Data processing
heal.keywordURI.LCSH
Online social networks--Research
heal.keywordURI.LCSH
Social networks--Health aspects
heal.keywordURI.LCSH
Social networks--Psychological aspects
heal.keywordURI.LCSH
Social networks--Research
heal.keywordURI.LCSH
Social networks--Therapeutic use--Research
heal.keywordURI.LCSH
Online social networks--Psychological aspects
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Science and Technology, MSc in e-Business and Digital Marketing
en_US
heal.publicationDate
2017-05-08
heal.abstract
The objective of this study is to reveal patterns of Facebook page networks that belong to stakeholders in eHealth. Through online social network analysis I tried to investigate the page like networks of two online pharmacies, a cosmetics and a pharmaceutical company as well as two doctors’ networks. People nowadays use Facebook for finding fellow patients and discussing their conditions, as well as forming online communities and support groups, physicians use their Facebook pages for informing and communicating with their patients, while pharmaceuticals and medical companies invest in social media for reaching their target audiences. The findings of the graph analysis I conducted with a tool called Gephi suggest that online pharmacies along with cosmetics companies target women by connecting with personal blogs, pharmaceuticals target patients by connecting with non - profit organizations related to certain diseases, while doctors either choose to keep their networks strictly professional, or reveal aspects of their personal lives as well. Since eHealth is a sector that is continuously growing, further research could investigate the networks of other participants in eHealth such as non - profit organizations or community support groups. Meanwhile, companies could benefit from the study of such networks, since they provide means of tracking what competition does, as well as monitoring own performance.
en
heal.advisorName
Fraidaki, Katerina
en
heal.committeeMemberName
Berberidis, Christos
en
heal.committeeMemberName
Gatzianas, Marios
en
heal.committeeMemberName
Tjortjis, Christos
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
52
en_US


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