2017-05-10T10:36:57Z

2017-05-10

Default License

masterThesis

Airports--Planning

Airports--Economic aspects

free

School of Economics, Business Administration and Legal Studies, MSc in Management

The current study focus es on the design, implementation and understanding of the strategic planning process that will lead to the development of the strategic business plan of an airport. It is based on the expertise, opinions and recommendations of airport executives, professionals, management tools and strategic planning bibliography, as well as on primary and secondary data that was collected and analysed in order to provide findings and conclusions. The main advantage in this analysis is the approach on the specific plan from the author's perspective, as a traveller and as an employee at the state Airport of Thessaloniki. An analyst from the internal environment of an organization with everyday experience can better describe and understand the needs of an organization for further development and the introduction of a new strategy. To this end, the study presents the process undertaken by the airport management in order to define its future and guide the organization from its current state to its vision for the future. A plan will be created to define the need to initiate the strategic planning process and specify the benefits of a new management process. In order to analyse the topic under investigation, several management tools will be used. The internal and external environment of the organization will be examined in order to find the mission and vision of the organization. A correct strategy formulation will allow the organization to determine its vision to the future. Furthermore, the study will provide the organizations’ unique characteristic, the competition and environment in which it will operate. This study, at first, will present and analyse the current management of the airport and later on, will present and describe the future management, strategy and business plan that a private organization would execute, in this case how the German company "Fraport" will be managing this project.

Kyrgidou, Lida

ihu

Thessalonikē (Greece)