This dissertation was written as
part of the
Executive MBA
at the International
Hellenic University.
The purpose of this business plan is the exploration of the beverage market and
the feasibility of the new business idea (innovating new product
-
relaxation drink) in an
objective, critical, and unemotional way. My goal is to communicate this business plan
to an existing Greek company, attract their interest and see the product
to be
produced. I hope my work, to be the beginning of a new category in the Greek
beverage market which will be profitable.
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