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dc.contributor.author
Karalis, Polychronis
en
dc.date.accessioned
2017-05-12T08:36:38Z
dc.date.available
2017-07-19T00:00:34Z
dc.date.issued
2017-05-12
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/15862
dc.rights
Default License
dc.subject
Beverage markets
en
dc.subject
Relaxation beverage
en
dc.title
Business Plan for the introduce of a Relaxation Beverage in the Greek Market
en
heal.type
masterThesis
en_US
heal.generalDescription
The purpose of this business plan is the exploration of the beverage market and the feasibility of the new business idea (innovating new product-relaxation drink) in an objective, critical, and unemotional way. My goal is to communicate this business plan to an existing Greek company, attract their interest and see the product to be produced. I hope my work, to be the beginning of a new category in the Greek beverage market which will be profitable.
en
heal.classification
Economics
en
heal.classification
Marketing
en
heal.classification
Finance
en
heal.classification
Enterpreneurship
en
heal.keywordURI.LCSH
Business planning
heal.keywordURI.LCSH
Creative ability in business
heal.keywordURI.LCSH
Strategic planning
heal.keywordURI.LCSH
New products--Planning
heal.keywordURI.LCSH
Project management
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, Executive MBA
en_US
heal.publicationDate
2017-05-15
heal.abstract
This dissertation was written as part of the Executive MBA at the International Hellenic University. The purpose of this business plan is the exploration of the beverage market and the feasibility of the new business idea (innovating new product - relaxation drink) in an objective, critical, and unemotional way. My goal is to communicate this business plan to an existing Greek company, attract their interest and see the product to be produced. I hope my work, to be the beginning of a new category in the Greek beverage market which will be profitable.
en
heal.advisorName
Souitaris, Vangelis
en
heal.committeeMemberName
Souitaris, Vangelis
en
heal.committeeMemberName
Laspita, Stavroula
en
heal.committeeMemberName
Mavragani, Eleni
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
94
en_US
heal.spatialCoverage
Greece
en


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