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dc.contributor.author
Hrisafov, Boris
en
dc.contributor.author
Stojkovski, Goran
en
dc.date.accessioned
2015-06-04T18:11:32Z
dc.date.available
2015-09-27T05:56:46Z
dc.date.issued
2015-06-04
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/192
dc.rights
Default License
dc.title
Poultry breeding, meat processing and trade business plan for a new company
en
heal.type
masterThesis
heal.keyword
Business planning
en
heal.keyword
Business planning--Case studies
en
heal.keyword
Business planning--Economic aspects
en
heal.keyword
Business planning--Programmed instruction
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heal.keyword
Animal industry
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heal.keyword
Animal industry--Marketing
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heal.keyword
Dissertations, Academic
en
heal.keyword
Investments--Case studies
en
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, Executive MBA
heal.publicationDate
2012-01
heal.bibliographicCitation
Hrisafov Boris and Stojkovski Goran, 2012, Poultry breeding, meat processing and trade business plan for a new company, Master's Dissertation , International Hellenic University
en
heal.abstract
Food quality, safety and integrity are vital to all points along the meat supply chain. Today’s consumers want to have fresh, naturally bred and healthy piece of easy digestible meat, produced by high sanitary equipment, in an hygienic environment and checked by a veterinarian. In addition to this, the product has to be distributed by appropriate vehicles, in a nice package at the right place, right time and affordable price. Therefore, if a company that produces and distributes meat wants to be a successful one and to build market share, it would have to meet consumers’ requirements for healthy, natural food and make them feel privileged by consuming its products. The core purpose of this project is to create a business plan for a new established company for breeding, production and trade with poultry in the emerging market of RM. The new company will dedicate time and put effort, knowledge and experience to achieve highest possible results. The plant will be equipped with new high-tech machines and will have its own veterinary department, which will be responsible the technological process to meet the veterinary standards and local health regulations. The production at the beginning would be intended for the domestic market only and would be dominantly consisted of fresh products. Frozen products will be considered only if required by partners and on contract basis. The production process will not begin with the phase of breeding the imported broilers, but with the phase of own broiler production with a possibility for supervision of all the phases. Compared with the competitors on the local market, the new company would be the only backwards vertically integrated company in the industry. This will contribute to the reduction of production cost by at least 5% compared to the Pilko DOO, the biggest competitor in the domestic market. Estimated financial results show that the investment has a positive NPV of 1.308.025 EUR in a project life period of 10 years, with discount rate of 15%. Skilled and well-selected employees, as well as experienced and knowledgeable management, will have an important role in establishing quality as company’s culture and in the overall success of the company. Packed in the hygienic package, which emphasis the freshness and naturalness of the chicken meat produced, the new company’s products would become an important part in the everyday dishes of the modern families.
en
heal.tableOfContents
ABSTRACT ................................................................................................. 2 TABLE OF CONTENTS ............................................................................ 3 INTRODUCTION ....................................................................................... 5 LITERATURE REVIEW .......................................................................... 7 COMPANY DESCRIPTION ..................................................................... 9 The name of the company ..................................................................... 9 Company location ................................................................................... 9 Organizational structure .......................................................................... 10 Competitive advantage .......................................................................... 11 Mission and Vision ................................................................................. 12 Products Offer ........................................................................................ 12 INDUSTRY ANALYSIS ............................................................................ 13 Market Trend .......................................................................................... 13 Competition ............................................................................................. 14 MARKETING STRATEGY AND TARGET MARKETS ...................... 16 MARKETING MIX ................................................................................... 18 Product .................................................................................................... 18 Price ...................................................................................................... 19 Place ...................................................................................................... 19 Promotion ............................................................................................... 20 OPERATIONS PLAN ................................................................................. 23 Location and Equipment ........................................................................ 23 Labour .................................................................................................... 24 The poultry house ................................................................................... 25 The poultry processing .......................................................................... 32 Logistics ................................................................................................. 34 Ecological aspects ................................................................................. 35 QA management ................................................................................... 36 FINANCIAL STRUCTURE ..................................................................... 37 Ownership structure ............................................................................... 37 Assets structure ...................................................................................... 37 Employee structure ................................................................................. 39 FINANCIAL ANALYSIS .......................................................................... 40 Analysis of the Financial Statements ..................................................... 41 MANAGEMENT PLAN ............................................................................ 43 CRITICAL RISKS ...................................................................................... 45 Competition ............................................................................................. 45 Managerial and staffing issues .............................................................. 46 Legal factors .......................................................................................... 46 Other areas of vulnerability ................................................................... 46 EXIT STRATEGY ...................................................................................... 47 COCLUSION AND RECOMMENDATIONS ......................................... 48 LIST OF REFERENCES .......................................................................... 50APPENDICES APPENDIX 1 - INCOME STATEMENT AT YEAR 1 ............................... 51 APPENDIX 2 - BALANCE SHEET AT YEAR 1 ...................................... 52 APPENDIX 3 - CASH FLOW FOR YEAR 1 .............................................. 53 APPENDIX 4 - INCOME STATEMENT AT YEAR 2&3 ........................ 54 APPENDIX 5 - BALANCE SHEET AT YEAR 2&3 .................................. 55 APPENDIX 6 - CASH FLOW FOR YEAR 2&3 ......................................... 56 APPENDIX 7 - RATIO ANALYSIS ............................................................ 57 APPENDIX 8 - NET PRESENT VALUE ANALYSIS ............................... 58 APPENDIX 9 - MEAT MARKET TREND IN RM .................................... 59
en
heal.advisorName
Vlachos, Dimitrios
en
heal.committeeMemberName
Vlachos, Dimitrios
en
heal.committeeMemberName
Chatzoglou, Prodromos
en
heal.committeeMemberName
Souitaris, Evangelos
en
heal.academicPublisher
School of Economics and Business Administration, Executive MBA programme
en
heal.academicPublisherID
ihu
heal.numberOfPages
59
heal.fullTextAvailability
true


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