The paper elaborates on the creation of a new Hotel in the region of Western Macedonia which targets adventure enthusiasts and nature lovers. It highlights the major trends in the adventure tourism industry and discusses the infrastructure in the region. Moreover, an External Environmental Analysis and an Industry Analysis identify the prevailing market conditions and a SWOT Analysis determines the strategies that the company needs to adopt to gain sustainable advantage against its competitors. The Business Plan focuses on the financial projections and a detailed analysis illustrates the pre-operational and operational economic parameters. In addition, ways of funding the project are discussed and an analysis of the target audience and its needs is attempted aiming at defining the marketing strategy and the promotion campaign of the Hotel. Finally, strategies to ensure the hotel’s prosperity and have a profitable performance are included in the paper.
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