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dc.contributor.author
Toli, Theodora
en
dc.date.accessioned
2015-06-06T13:39:42Z
dc.date.available
2015-09-27T05:56:52Z
dc.date.issued
2015-06-06
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/225
dc.rights
Default License
dc.title
Adventure tourism in the region of Western Macedonia
en
heal.type
masterThesis
heal.secondaryTitle
The case of “The Challenge Hotel Project”
en
heal.keyword
Tourism--Management
en
heal.keyword
Tourism--Greece
en
heal.keyword
Tourism--Case studies
en
heal.keyword
Dissertations, Academic
en
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, Executive MBA
heal.publicationDate
2013
heal.bibliographicCitation
Toli Theodora , 2011, Adventure tourism in the region of Western Macedonia: The case of “The Challenge Hotel Project”,Master's Dissertation, International Hellenic University
en
heal.abstract
The paper elaborates on the creation of a new Hotel in the region of Western Macedonia which targets adventure enthusiasts and nature lovers. It highlights the major trends in the adventure tourism industry and discusses the infrastructure in the region. Moreover, an External Environmental Analysis and an Industry Analysis identify the prevailing market conditions and a SWOT Analysis determines the strategies that the company needs to adopt to gain sustainable advantage against its competitors. The Business Plan focuses on the financial projections and a detailed analysis illustrates the pre-operational and operational economic parameters. In addition, ways of funding the project are discussed and an analysis of the target audience and its needs is attempted aiming at defining the marketing strategy and the promotion campaign of the Hotel. Finally, strategies to ensure the hotel’s prosperity and have a profitable performance are included in the paper.
en
heal.tableOfContents
1. Introduction 2. Description of the Industry 2.1 Tourism industry-General information 2.1.1 Tourism industry in Greece 2.2 Adventure Tourism 2.2.1 Demand for Adventure Tourism 2.3 Adventure Tourism in Greece 2.3.1 Soft and hard infrastructure for adventure tourism in Western Macedonia 3. The External Environment 3.1 Environmental Business Analysis 3.2 The Industry Analysis 4. SWOT Analysis 5. Business Plan 5.1 The Challenge Hotel Project 5.2 Estimated costs 5.2.1 Pre-operational costs 5.2.2 Operational Projections 5.3 Hotel‟s Revenues 5.3.1 Summary of all operations‟ inflows 5.4 Calculation of EBIT & ROS 5.5 Funding the project 6. Description of the project and its target market 6.1 The Challenge Hotel’s vision/mission 6.2 Target audience‟s profile 6.3 Summary of adventure tourism market with reference to unmet needs 6.4 Market segmentation-positioning 7. Marketing strategy 7 8 8 8 9 10 11 12 14 14 16 19 22 22 24 24 26 28 39 40 42 44 44 44 46 47 49 International Hellenic University Dissertation The Challenge Hotel Project 5 8. The Challenge Hotel’s strategies 9. Conclusion List of References Electronic Sources Appendices Appendix I Appendix II 53 55 56 58 59 59 63
en
heal.advisorName
Sartzetakis, Eftichios
en
heal.committeeMemberName
Sartzetakis, Eftichios
en
heal.committeeMemberName
Katsaliaki, Korina
en
heal.committeeMemberName
Souitaris, Evangelos
en
heal.academicPublisher
School of Humanities, MA in Black Sea & Eastern Mediterranean Studies
en
heal.academicPublisherID
ihu
heal.numberOfPages
76
heal.fullTextAvailability
true


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