The current study examines the opportunity of starting a new small business for retailing pesticides and fertilizers. The global as well as the domestic market size and market potential of starting a business in crop protection products industry is huge. Therefore, due to creation of an effective and reliable business plan a new company – small retail store, was created. The costs and initial funds of starting a new business, the potential demands for the products, the customers’ needs, the government regulations and policies, and consumers’ preferences and attitudes were investigated. The above examination is necessary in order to create an effective business plan for starting a new business. The plan will describe the company, what the goal is, what needs be achieved, how to deal with competition and how to asses consumers.
The study and analysis and especially the survey performed are important for determining the opportunity developed and the marketing plan, which constitute critical parts of the business plan that enable the audience to understand the techniques and methods used to create, price, distribute and promote the products. The main implications arising from the particular project pertain to shedding light as to developing an effective start-up business plan for the purposes of particular venture, understanding and responding to the global and domestic market potential, acquiring required information,securing required resources and funds, who will provide these resources, legal issues etc.
The recommendations for AGRO GIGA regard market pesticides and fertilizers as products with high importance for the consumers. AGRO GIGA is recommended to market branded products and to provide special visible place for them in the store. The products should be marketed as expensive products, but with reduced priced compared to the competition, and the possibility of delayed payments has to be provided. The financial plan was created and the initial funds were estimated to 30,000 Euros and sales were projected to 75,000 Euros.
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