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dc.contributor.author
Atanasov, Gjorgji
en
dc.date.accessioned
2015-06-06T13:58:24Z
dc.date.available
2015-09-27T05:56:53Z
dc.date.issued
2015-06-06
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/229
dc.rights
Default License
dc.title
Developing a business plan for a new start-up
en
heal.type
masterThesis
heal.secondaryTitle
The case of pesticides and fertilizers store
en
heal.keyword
Business enterprises--Finance
en
heal.keyword
Entrepreneurship
en
heal.keyword
New business enterprises
en
heal.keyword
New business enterprises--Case studies
en
heal.keyword
Pesticides--Economic aspects
en
heal.keyword
Fertilizers--Economic aspects
en
heal.keyword
Dissertations, Academic
en
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, Executive MBA
heal.publicationDate
2013
heal.bibliographicCitation
Atanasov Gjorgji , 2013,Developing a business plan for a new start-up: The case of pesticides and fertilizers store, Master's Dissertation ,International Hellenic University
en
heal.abstract
The current study examines the opportunity of starting a new small business for retailing pesticides and fertilizers. The global as well as the domestic market size and market potential of starting a business in crop protection products industry is huge. Therefore, due to creation of an effective and reliable business plan a new company – small retail store, was created. The costs and initial funds of starting a new business, the potential demands for the products, the customers’ needs, the government regulations and policies, and consumers’ preferences and attitudes were investigated. The above examination is necessary in order to create an effective business plan for starting a new business. The plan will describe the company, what the goal is, what needs be achieved, how to deal with competition and how to asses consumers. The study and analysis and especially the survey performed are important for determining the opportunity developed and the marketing plan, which constitute critical parts of the business plan that enable the audience to understand the techniques and methods used to create, price, distribute and promote the products. The main implications arising from the particular project pertain to shedding light as to developing an effective start-up business plan for the purposes of particular venture, understanding and responding to the global and domestic market potential, acquiring required information,securing required resources and funds, who will provide these resources, legal issues etc. The recommendations for AGRO GIGA regard market pesticides and fertilizers as products with high importance for the consumers. AGRO GIGA is recommended to market branded products and to provide special visible place for them in the store. The products should be marketed as expensive products, but with reduced priced compared to the competition, and the possibility of delayed payments has to be provided. The financial plan was created and the initial funds were estimated to 30,000 Euros and sales were projected to 75,000 Euros.
en
heal.tableOfContents
1 INTRODUCTION ................................................................................................................... 3 2 LITERATURE REVIEW ........................................................................................................ 5 2.1 What we need to know before start of a new business? ................................................... 5 2.2 Financial Resources for New Ventures: How to get them, how to manage them............ 7 2.3 Writing an Effective Business Plan: Building a Roadmap to Success ............................. 8 2.4 Marketing in a New Venture ............................................................................................ 9 2.5 Strategy: Planning for Competitive Advantage ............................................................. 10 3 METHODOLOGY ................................................................................................................ 12 4 DATA ANALYSIS AND DISCUSSION OF RESULTS ..................................................... 14 4.1 Company Background .................................................................................................... 14 4.2 Industry Analysis and Market Trends ............................................................................ 15 4.3 Building a Management Team ....................................................................................... 22 4.4 Production, the Products and Location .......................................................................... 24 4.5 The Marketing Plan ........................................................................................................ 26 4.5.1 Political Factors ...................................................................................................... 26 4.5.2 Economical Factors ................................................................................................. 27 4.5.3 Socio – Demographic factors: ................................................................................. 27 4.5.4 Technological Factors ............................................................................................. 29 4.5.5 Legal Factors ........................................................................................................... 29 4.5.6 Competition............................................................................................................. 30 4.5.7 Market Segmentation and Positioning .................................................................... 30 4.5.8 The Marketing Mix ................................................................................................. 31 4.6 Financial Plan ................................................................................................................. 33 5 LIMITATIONS AND FUTURE RESEARCH DIRECTIONS............................................. 34 6 CONCLUSIONS AND RECOMMENDATIONS ................................................................ 35 7 REFERENCES ...................................................................................................................... 37 8 APPENDICES ....................................................................................................................... 40
en
heal.advisorName
Kyrgidou, Lyda
en
heal.committeeMemberName
Kyrgidou, Lida
en
heal.committeeMemberName
Katsaliaki, Korina
en
heal.committeeMemberName
Souitaris, Evangelos
en
heal.academicPublisher
School of Economics and Business Administration, Executive MBA programme
en
heal.academicPublisherID
ihu
heal.numberOfPages
49
heal.fullTextAvailability
true


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