Creative Commons

This dissertation was written as a part of the MSc in Hospitality and Tourism Management 2015 - 2017 at the International Hellenic University. The central objective of this thesis is to examine the impact of Social Media tools to 4 and 5 star Hote ls in Chalkidiki. It is widely known that the Internet is a constantly evolving tool that is a part of the everyday life of people as well as most modern businesses. More and more people are using the Internet for personal or business purposes. The expansion of the Internet and the need for continuous communication created the social media that have not only made an appearance but also prevailed in the present time. As is natural, the tourism industry could not remain unaffected by this trend, as a result t o adopt the new developments. That kind of tools have become one of the most important means for interacting with the customer and play a very important role in advertising, development and profitability of a tourist business (especially for hotels). Purpose of this paper is to get to know the social media, how entrepreneurs can use them to promote their tourist businesses, or the services they offer, also the interaction social media managers and the customers have through social media. Therefore, understanding the role social media play in every kind of business and especially in tourism industry.