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dc.contributor.author
Tseliou, Kalypso
en
dc.date.accessioned
2018-04-17T09:57:13Z
dc.date.available
2018-04-18T00:00:27Z
dc.date.issued
2018-04-17
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29017
dc.rights
Default License
dc.subject
Social Media Tourism
en
dc.subject
Social Media tools
en
dc.subject
Tourism
en
dc.subject
4 and 5 stars Hotels
en
dc.subject
Hotel Industry
en
dc.subject
Internet
en
dc.title
Social Media Impact to 4 - 5 Star Hotels in Chalkidiki
en
heal.type
masterThesis
en_US
heal.classification
Tourism
en
heal.keywordURI.LCSH
Internet marketing
heal.keywordURI.LCSH
Viral marketing
heal.keywordURI.LCSH
Online social networks
heal.keywordURI.LCSH
Business networks
heal.keywordURI.LCSH
Social media
heal.keywordURI.LCSH
Hospitality industry
heal.keywordURI.LCSH
Hospitality industry--Management
heal.keywordURI.LCSH
Hospitality industry--Marketing
heal.keywordURI.LCSH
Hotel management
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
en_US
heal.publicationDate
2017-12-29
heal.abstract
This dissertation was written as a part of the MSc in Hospitality and Tourism Management 2015 - 2017 at the International Hellenic University. The central objective of this thesis is to examine the impact of Social Media tools to 4 and 5 star Hote ls in Chalkidiki. It is widely known that the Internet is a constantly evolving tool that is a part of the everyday life of people as well as most modern businesses. More and more people are using the Internet for personal or business purposes. The expansion of the Internet and the need for continuous communication created the social media that have not only made an appearance but also prevailed in the present time. As is natural, the tourism industry could not remain unaffected by this trend, as a result t o adopt the new developments. That kind of tools have become one of the most important means for interacting with the customer and play a very important role in advertising, development and profitability of a tourist business (especially for hotels). Purpose of this paper is to get to know the social media, how entrepreneurs can use them to promote their tourist businesses, or the services they offer, also the interaction social media managers and the customers have through social media. Therefore, understanding the role social media play in every kind of business and especially in tourism industry.
en
heal.advisorName
Katsaliaki, Korina
el
heal.committeeMemberName
Mavragani, Eleni
en
heal.committeeMemberName
Kyrgidou, Lida
en
heal.academicPublisher
IHU
el
heal.academicPublisherID
ihu
en_US
heal.spatialCoverage
Greece
en
heal.spatialCoverage
Halkidiki
el


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