This dissertation was written as part of the MSc in Strategic Product Design
at the
International Hellenic University.
Health is an asset and is a priority for every human being, as it is the driving force in the life
of man. In our days, it has acquired the status of a global variable that is associated with
tourism, in order
to create
a new sector, that of Medical Tourism
.
During the last decade
medical touris
m has become a new trend in the
healthcare
industry, which is gaining
popularity among highly
industrialized countries.
The present thesis examines this phenomenon and refers to
it, in
order to identify and
evaluate
the role of medical tourism in Greek society , and more specifically at the state of
Thessaloniki.
Τhe
main purpose of the study
is to outline and clearly illustrate the prospects
for the development of medical tourism in the prosperity of a country and
a region
generally
.
Αlso
,
to highlight the comparative advantages that a
country or
a
region has in
terms of quality and price against other countries
or areas.
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