Karapostolou, Nikolaos-Grigorios

2018-04-24T09:16:31Z

https://repository.ihu.edu.gr//xmlui/handle/11544/29035

Thessaloniki Monuments & Events

Tourism -- Management

Special events--Management--Case studies

City promotion

City promotion--Management

account

School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management

This dissertation is written as part of the MSc in Hospitality and Tourism Management at the International Hellenic University. This dissertation explores the possibilities of ex panding the touristic activities and events that take place in Thessaloniki transforming it into an eventful city taking advantage of the UNESCO monuments and more specifically the religious ones . Firstly, the current situation is analyzed by identifying i ts positioning . In order to identify the current position, a thorough research will be held, identifying the Strengths, Weaknesses, Opportunities and Threats of the city of Thessaloniki. In addition, the functioning of the processes will be analyzed that together with the protection (tangible and intangible wise) will eventually lead to the enhancement and promotion of Thessaloniki as an eventful city that combines modern t ouristic activities with the promotion of its historical - cultural monuments.

Kyrgidou, Lida

IHU