Creative Commons

Big Data is an immense amount of data which requires new advancements and designs, so it becomes conceivable to extricate an incentive from it by catching and analysing process. Big Data because of its different properties like volume, velocity and variety set forward many challenges. Since Big Data is a current up and coming innovation in the market which can convey enormous advantages to the business associations, it becomes noticeably essential that different challenges and issues related in conveying and adjusting to this technology are brought into light. It is imperative for small medium - sized and global companies to make daily the long journey in the world of big data, if they want to be effective. The implementation of Big Data and analytics is a big project for companies. It is time consuming to collect data and create the right skills, that lead strategy of companies in the correct path. The combination of big data and the experience of corporate executives leads to strategic profitable decisions, while reducing costs. In this dissertation , i am going to present a retrospective of the history of the big data, the technology alongside its significance in the modern world and existing activities , which are viable and essential in changing the idea of science into big science and society , too. The procedures, challenges and issues in adjusting and tolerating Big data technology , their application through examples and surveys from global companies and associations