Creative Commons

The current study focuses on analyzing and presenting the development of Halkidiki as a geographic area, caused by the luxury hotels and especially Sani Beach Holiday Resort. It is based on the expertise, opinions and recommendations of tourism executives, professionals, management tools and strategic planning bibliography, as well as, on primary and secondary data that was collected and analyzed in order to provide findings and conclusions. The main advantage of this research is the approach of the specific analysis from the author’s perspective, as a traveler and as an employee on the Tourism sector and especially as an employee in Sani Resort . An analyst from the hotel’s internal environment, with everyday working experience can better analyze and describe the advantages of travel and tourism in the area of Halkidiki. To this end, the research presents the progress of Halkidiki as a region, affected by the increased tourist movement . The internal and external factors t hat led to the development will be examined in order to show that luxury resorts and especially Sani Resort can affect positively a geographical area and highlight it. Through the interviews and the questionnaires that were answered by employees in the tourist sector, the research purpose of my dissertation is to highlight the contribution of tourism industry to the area of Halkidiki and this will be achieved through the interviews and the questionnaires that were answered by employees in the tourist sector , as well as, through research tools and the individual objectives are to provide some ideas through TOWS Matrix for the greater development of the area . The stages of the dissertation will start with an analysis of the idea of tourism and its alternative forms. Then, the history of Halkidiki, as well as , some statistics from the 2017 summer season will be analyzed. Then the author will move to Sani’s history, its departments and hotels, including the new hotel Sani Dunes and Sani’s Festivals. The author will sum up through the analysis of the questionnaires, along with the SWOT, TOWS, Porter’s Five Forces, Pestel Analysis, EFE and IFE Matrix.