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dc.contributor.author
Visokali, Kalliopi
en
dc.date.accessioned
2018-04-28T11:07:11Z
dc.date.available
2018-04-29T00:00:18Z
dc.date.issued
2018-04-28
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29050
dc.rights
Default License
dc.subject
Tourism Management
en
dc.subject
Hotels Management
en
dc.subject
Hospitality Management
en
dc.title
The development of Halkidiki through luxury resorts: The case of Sani Resort
en
heal.type
masterThesis
en_US
heal.creatorID.email
K.visokali@ihu.edu.gr
heal.generalDescription
The study focuses on analyzing and presenting the development of Halkidiki as a geographic area, caused by the luxury hotels and especially Sani Beach Holiday Resort. The research presents the progress of Halkidiki as a region, affected by the increased tourist movement.
en
heal.classification
Tourism
en
heal.keywordURI.LCSH
Tourism--Management
heal.keywordURI.LCSH
Hospitality industry
heal.keywordURI.LCSH
Hospitality industry--Management
heal.keywordURI.LCSH
Hospitality industry--Marketing
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
en_US
heal.publicationDate
2018-04-27
heal.abstract
The current study focuses on analyzing and presenting the development of Halkidiki as a geographic area, caused by the luxury hotels and especially Sani Beach Holiday Resort. It is based on the expertise, opinions and recommendations of tourism executives, professionals, management tools and strategic planning bibliography, as well as, on primary and secondary data that was collected and analyzed in order to provide findings and conclusions. The main advantage of this research is the approach of the specific analysis from the author’s perspective, as a traveler and as an employee on the Tourism sector and especially as an employee in Sani Resort . An analyst from the hotel’s internal environment, with everyday working experience can better analyze and describe the advantages of travel and tourism in the area of Halkidiki. To this end, the research presents the progress of Halkidiki as a region, affected by the increased tourist movement . The internal and external factors t hat led to the development will be examined in order to show that luxury resorts and especially Sani Resort can affect positively a geographical area and highlight it. Through the interviews and the questionnaires that were answered by employees in the tourist sector, the research purpose of my dissertation is to highlight the contribution of tourism industry to the area of Halkidiki and this will be achieved through the interviews and the questionnaires that were answered by employees in the tourist sector , as well as, through research tools and the individual objectives are to provide some ideas through TOWS Matrix for the greater development of the area . The stages of the dissertation will start with an analysis of the idea of tourism and its alternative forms. Then, the history of Halkidiki, as well as , some statistics from the 2017 summer season will be analyzed. Then the author will move to Sani’s history, its departments and hotels, including the new hotel Sani Dunes and Sani’s Festivals. The author will sum up through the analysis of the questionnaires, along with the SWOT, TOWS, Porter’s Five Forces, Pestel Analysis, EFE and IFE Matrix.
en
heal.advisorName
Mavragani, Eleni
el
heal.committeeMemberName
Mavragani, Eleni
en
heal.committeeMemberName
Andriopoulos, Costas
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
57
en_US
heal.spatialCoverage
Halkidiki
en


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