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dc.contributor.author
Dikaiou Siaga, Aikaterini
en
dc.date.accessioned
2018-04-28T11:39:36Z
dc.date.available
2018-05-27T00:00:11Z
dc.date.issued
2018-04-28
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29053
dc.rights
Default License
dc.subject
Fashion
en
dc.title
Fashion in Tourism: Is the importance of fashion events underestimated in its effect in the growth of tourism in New York, London, Milan, Paris and finally Athens?
en
heal.type
masterThesis
en_US
heal.secondaryTitle
Is the importance of fashion events underestimated in its effect in the growth of tourism in New York, London, Milan, Paris and finally Athens?
en
heal.creatorID.email
katerina.siaga@hotmail.com
heal.generalDescription
Fashion in Tourism
en
heal.classification
Tourism, Fashion , Marketing
en
heal.keywordURI.LCSH
Tourism--Management
heal.keywordURI.LCSH
Tourism--Psychological aspects
heal.keywordURI.LCSH
Tourism--Marketing
heal.keywordURI.LCSH
Consumption (Economics)
heal.keywordURI.LCSH
Fashion shows
heal.keywordURI.LCSH
Special events--Economic aspects
heal.contributorID.email
katerina.siaga@hotmail.com
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
en_US
heal.publicationDate
2018-05-27
heal.abstract
This
dissertation
was
written
as
part
of
the
MSc
in
Hospitality
and
Tourism
Management
at
the
International
Hellenic
University.
This
dissertation
will
attempt
to
show
the
importance
of
fashion
events
in
the
growth
of
tourism
in
New
York,
London,
Milan,
Paris
and
finally
the
case
of
Athens
will
be
examined
.
As
fashion
in
tourism
is
a
niche
tourism
segment
and
has
not
been
studied
yet
,
the
purpose
of
this
dissertation
is
to
present
the
basic
theories
of
fashion
events
and
fashion
in
tourism.
Moreover
the
dissertation
purpose
aims
to
analyze
the
prime
movers
that
have
been
leading
the
way
to
use
fashion
credentials
in
order
to
attract
more
visitors
and
boost
their
economy.
Shopping
as
a
tourism
motivator
will
be
analyzed
at
the
literature
review
as
nowadays
more
and
more
visitors
choose
fashion
and
shopping
as
a
way
to
experience
culture.
The
“Big
4”
will
be
presented
and
key
facts
and
figures
will
underline
the
importance
and
the
value
of
fashion
events
as
a
tourism
motivator.
In
order
to
collect
data
I
selected
a
personalized
approach
to
interviews
that
would
bring
the
most
effective
and
appropriate
results
in
my
research.
In
conclusion,
the
interpretation
of
findings
of
the
two
interviews
will
be
analyzed
and
some
recommendations
will
be
given.
en
heal.advisorName
Mavragani, Eleni
el
heal.committeeMemberName
Laspita, Stavroula
en
heal.committeeMemberName
Katsaliaki, Korina
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
33
en_US
heal.spatialCoverage
London
en
heal.spatialCoverage
Milan
en
heal.spatialCoverage
Paris
en
heal.spatialCoverage
Athens
en
heal.spatialCoverage
New York
en
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