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dc.contributor.author
Filippidou, Zoi
en
dc.date.accessioned
2018-05-02T10:18:25Z
dc.date.available
2018-05-03T00:00:17Z
dc.date.issued
2018-05-02
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29069
dc.rights
Default License
dc.subject
Dreaming
en
dc.subject
Instagram
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dc.subject
Social media
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dc.subject
Destination image
el
dc.title
Insta-dreaming of Greece
en
heal.type
masterThesis
en_US
heal.keywordURI.LCSH
Tourism--Social aspects
heal.keywordURI.LCSH
Tourism--Marketing
heal.keywordURI.LCSH
Tourism--Computer network resources
heal.keywordURI.LCSH
Hospitality industry--Social aspect
heal.keywordURI.LCSH
Hospitality industry--Marketing
heal.keywordURI.LCSH
Hospitality industry--Computer network resources
heal.keywordURI.LCSH
Social media
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
en_US
heal.publicationDate
2018-05-02
heal.abstract
This  dissertation  was  written  as  part  of  the  MSc  in  Hospitality  and  Tourism  Management   at  the  International  Hellenic  University  with  the  help  and  guidance  of  Dr.  Buhalis.     Today,  social  media  enjoy  a  phenomenal  success  and  very  high  usage  levels.  At  the  same   time,  they  have  transformed  many  industries  globally.  This  is  also  the  case  with  the  tourism   industry,  which  already  was  a  very  dynamic  and  complicated  system.  Social  media  like  Facebook   or  Instagram  are  used  by  millions  of  people  regardless  the  age,  sex  or  background  companies  try   to  include  them  more  and  more  into  their  strategies  aiming  for  more  efficient  targeting  of  their   audiences  and  updated  data.  This,  along  with  a  Google  study  on  the  different  stages  of  traveling,   triggered  the  researcher’s  thought  to  conduct  a  research  about  how  people  dream  of  Greece   through  Instagram.  Though  the  title  is  short,  the  research  is  complex  as  it  consists  of  three   different  and  difficult  concepts.  An  adequate  number  of  researchers  have  attempted  to  reveal   aspects  of  each  one  separately  but  none  was  found  that  would  attempt  to  include  all  three.   Instagram,  dreaming  and  Greece  are  under  the  microscope  in  this  dissertation,  the  relationship   between  them  was  studied  in  search  of  gaps  in  the  literature.  The  objectives  are:  to  explore   Instagram  use  and  impact  during  the  stage  of  the  holiday  travel  process  and  reveal  the  functions   of  Instagram  within  the  context  of  the  holiday  travel  process,  to  understand  what  is  considered   as  a  dream  destination  by  travelers  and  if  Greece  or  destinations  inside  the  country  are   considered  one  and  to  provide  a  deeper  understanding  of  Instagram  potential  implications  for   travel  and  tourism  related  stakeholders  taking  Greece  as  an  example  of  how  a  destination  image   is  managed  and  how  it  affects  consumer  behavior.     Finally,  this  dissertation  aims  to  contribute  to  the  already  existing  knowledge  on  the   studied  topics  by  shedding  more  light  into  consumer  behavior  theories,  social  media  impact  and   implications  and  to  link  Greece,  which  is  so  rarely  studied,  to  all  this  technology
en
heal.advisorName
Buhalis, Dimitrios
el
heal.committeeMemberName
Mavragani, Eleni
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heal.committeeMemberName
Sigala, Marianna
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heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.spatialCoverage
Greece
en


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