This dissertation was written as part of the MSc in Hospitality and Tourism Management at the International Hellenic University and aims to identify the importance of Medical Tourism in Greece, with an emphasis on the prospects of the fertility tourism and IVF development. Initially, it is essential to detail and identify the basic concepts surrounding medical tourism around the world. In the first section, there is a centralized inquiry of some key issues directly related to this phenomenon as well as a critical analysis on the way they are implemented between the most discrete cases worldwide. Then, by going further into the study, the next section presents a more specialized approach, as far as the Greek reality is concerned, in the context of the already existing utilization of the medical services, the infrastructure, the benefits and potential dangers may be due to inappropriate implementation. A catalytic factor to the completion of the study and to the effort of demonstrating substantive and targeted proposals were undoubtedly the interviews conducted with various stakeholders of the area as through their contribution and cooperation. The study concludes with the presentation of different methods and proposals regarding the prospects of the medical tourism development in Greece, with an emphasis on the In Vitro Fertilization. The main scope of the present study is not only to analyze the concepts of this alternative form of tourism but also to present this phenomenon on a global and national level in order to clarify whether its proper practice can contribute to sustainable tourism and more generally to economic development.
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