This dissertation
was written
as part of the MSc in Strategic Product Design
at the
International
Hellenic
University.
An increase in the amount of
consuming packaging
has put pressure on companies to
take responsibility for the entire life
-
cycle of their product.
This research projec
t
focused on factors affecting
consumers’
willingness and
behavior
for packag
ing and
recyclability
. Specifically, the project focused on
the
sustainability
of packaging and
attempted
to find if an eco
-
friendly
package affected a consumer’
s decision to purchase
that product. The specific question asked was: “A
re consumers willing t
o buy
a product
based on
how environment
-
friendly
of its package
is
even if it
has a higher price point
than competing products
, or if it
goes against the consumer’s brand desire
?
”
Research
data was gathered through
out
a multi
-
page survey
comprised of
sixt
een
questions of
varying complexity. Participants were primarily aged 18
-
5
0
+
. It
was found
that
participants
seem
to care a lot about
the
environment
, although they tend to
choose
products based on price, quality
,
and
brand rather than sustainability.
The
results of this study suggest that
if people are informed more about environmental
issues and how can be added to t
heir daily life, probably will interest more to buy
products with more sustainable packaging.
In addition
, companies have to try to not
over
price
a product due to their packaging material and the process that
has
been
through.
Collections
Show Collections