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ARGO is a newly founded start-up that provides an innovative seed enhancement technology. A specially designed fertilizing agent is used to treat seeds. The treatment increases germination of plants as cotton, wheat, sunflowers, rice and more. At first stage, ARGO will launch this treatment for cotton seed. Real test has been implemented the last two years proving that with this treatment a farmer can achieve 15% increase in production capacity. The farmer follows exact the same practices and the treatment shall be applied to farmer’s own seeds. The cost of treatment is just a fraction of the profit from production increase, making offering very attractive. The business model for the first three years is to focus only in cotton and to serve customers directly. End-users can bring their seeds in our premises or upon quantity request treatment will occur at their premises by our personnel. An action plan is already created for establishing a treatment facility if demand exceeds expectation. For future growth it is expected that strategic partnership with seed distributors/manufacturers will allow the treatment of higher quantities. This will give access to a broad clientele and will allow us to use existing distribution channels. The potential for ARGO is enormous. In Greece more than 2,3 millions stremmata (1000m2) are used for cotton and it is expected that in three years time ARGO will achieve to treat seeds for 50.000 stremmata which is only 2.1% of the market. At that point the business will turn profitable. The annual repetition of treatment is a key advantage for this business and it allows to expand further the activities. After successful launching of our service in cotton segment, ARGO’s intention is to broaden the offering portfolio to other varieties as sunflowers, wheat and rice.