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dc.contributor.author
Kadoglou, Christos
en
dc.date.accessioned
2018-05-06T11:14:10Z
dc.date.available
2018-05-15T00:00:15Z
dc.date.issued
2018-05-06
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29094
dc.rights
Default License
dc.title
A business plan for an early start-up:
The case of “ARGO"
en
heal.type
masterThesis
en_US
heal.secondaryTitle
The case of “ARGO"
en
heal.creatorID.dhareID
1101160008
heal.generalDescription
ARGO is a newly founded start-up that provides an innovative seed enhancement technology. Entering the market with such a new offering is the next step. This business plan
is created after investigation of several options in all activities. Decisions taken during
this consultancy project are presented here. It is expected this document to guide the
founders to establish this business in terms of organization, operation -prior and aftermarket
launching.
el
heal.classification
business administration
en
heal.classification
start-up
en
heal.keywordURI.LCSH
New business enterprises
heal.keywordURI.LCSH
New business enterprises--Management
heal.keywordURI.LCSH
New business enterprises--Marketing
heal.keywordURI.LCSH
New business enterprises--Planning
heal.keywordURI.LCSH
New business enterprises--Planning--Case studies
heal.contributorName
Kadoglou, Christos
en
heal.contributorID.dhareID
1101160008
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, Executive MBA
en_US
heal.publicationDate
2018-05-15
heal.abstract
ARGO is a newly founded start-up that provides an innovative seed
enhancement technology. A specially designed fertilizing agent is used to treat seeds.
The treatment increases germination of plants as cotton, wheat, sunflowers, rice and
more. At first stage, ARGO will launch this treatment for cotton seed. Real test has been
implemented the last two years proving that with this treatment a farmer can achieve
15% increase in production capacity. The farmer follows exact the same practices and
the treatment shall be applied to farmer’s own seeds. The cost of treatment is just a
fraction of the profit from production increase, making offering very attractive.
The business model for the first three years is to focus only in cotton and to serve
customers directly. End-users can bring their seeds in our premises or upon quantity
request treatment will occur at their premises by our personnel. An action plan is
already created for establishing a treatment facility if demand exceeds expectation. For
future growth it is expected that strategic partnership with seed
distributors/manufacturers will allow the treatment of higher quantities. This will give
access to a broad clientele and will allow us to use existing distribution channels.
The potential for ARGO is enormous. In Greece more than 2,3 millions
stremmata (1000m2) are used for cotton and it is expected that in three years time
ARGO will achieve to treat seeds for 50.000 stremmata which is only 2.1% of the
market. At that point the business will turn profitable. The annual repetition of treatment
is a key advantage for this business and it allows to expand further the activities. After
successful launching of our service in cotton segment, ARGO’s intention is to broaden
the offering portfolio to other varieties as sunflowers, wheat and rice.
en
heal.tableOfContents
Contents
1 INTRODUCTION. 7
2 Methodology 7
2.1 Primary Data 7
2.2 Lab data and fieldwork 8
2.3 Secondary data 8
3 Literature review 8
3.1.1 Cotton Market 10
4 Opportunity 11
4.1 Our offering: Seed fertilizer 11
4.2 Analyzing the market 11
4.2.1 PEST analysis 12
4.2.2 Porter’s Five Forces 13
4.3 Analyzing the business environment - SWOT 15
4.3.1 Strengths 15
4.3.2 Weaknesses 16
4.3.3 Opportunity 16
4.3.4 Threats 17
4.4 The business model discussion 17
5 EXECUTION 19
5.1 The promotion plan 19
5.2 Value proposition 19
5.3 Consumers profile 20
5.4 Growth Model & Pricing 22
5.5 Positioning vs Competition 23
5.6 Mission statement 23
5.7 Vision statement 24
5.8 Future products and services 24
5.9 Identifying threats and make Strategic alliances 24
5.10 Sourcing and fulfillment 25
5.11 Technology – Roadmap for Development of product 25
5.12 Distribution 26
5.13 Milestones to meet 26
5.14 Key assumptions and Risks 27
6 TEAM & COMPANY 28
6.1 Team 28
6.2 Organization 28
6.3 Company’s overview 30
6.3.1 Intellectual property 30
6.3.2 Legal structure 30
6.3.3 Location 31
6.3.4 Taxation 31
6.3.5 Funding 31
7 FINANCIAL PLAN 32
7.1 Forecast and Assumptions 32
7.2 Projected Income Statement 34
7.3 Projected Balance Sheet 35
7.4 Projected Cash Flow 36
8 Exit Strategy 36
9 Concluding Remarks 37
10 References 38
11 APPENDIX A: Questions to end users. 39
12 APPENDIX B: SWOT 41
13 APPENDIX C: Cotton real show case 43
14 APPENDIX D: Wheat lab test 45
15 APPENDIX E: Financial Data 46
el
heal.advisorName
Souitaris, Evangelos
el
heal.committeeMemberName
Souitaris, Evangelos
el
heal.committeeMemberName
Laspita, Stavroula
el
heal.committeeMemberName
Katsaliatou, Korina
el
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.spatialCoverage
Thessaloniki, GR
el
heal.temporalCoverage
2018
en
heal.license.source-code
http://www.gnu.org/licenses/fdl-1.3.html
en_US
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