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This dissertation was written as part of the Executive MBA course at the International Hellenic University. The study is a business plan for the cultivation, production and trading of the agaricus bisporus mushroom in Greece. Historical data present the image of an abandoned cultivation in Greece, mainly due to lack of know-h ow, although market research proves increasing trends of agaricus domestic demand. This demand is covered by large quantities of imported products, mainly from the EU . The business plan investigates the market, industry and competitors environment and suggests the establishment of a startup company in Kilkis, producing and trading fresh agaricus mushrooms to consumers and quality restaurants of central Macedonia. Company’s philosophy and strategy have also been analyzed and suggested in the present business plan. The management, marketing and financial plans are the most important key factors of the business plan success, while they provide effective plant operation, proper marketing campaign and feasible financial mix, all balanced with phronisis, guarantee growth and sustainability of the startup company.