2018-05-16T09:32:48Z

2018-05-16

Default License

Medicinal herbs

Superfoods

“Development of a business plan for a Social Cooperative Enterprise (SCE) with healing organic plant products and herbs through an online venture”

Social entrepreneurship

Business planning--Data processing

New business enterprises--Planning--Case studies

Herbs

free

School of Economics, Business Administration and Legal Studies, MSc in Management

This dissertation was written as part of the MSc in Manageme nt at the International Hellenic University. The scope of this dissertation is to present the innovative business idea and the business plan of creating a Social Cooperative Enterprise (SCE), whose task will be the distribution and promoti on of certified organic plant products and herbs with beneficial – healing properties of small production units through an online store. Moreover, beyond the e - commerce of these products, full information will be provided based on recent s cientific studies, which will demonstrate the practical and beneficial properties of these products. The group which is going to set up this venture, will be surrounded by people with the appropriate expertise and willingness to support this endeavor. Th e main objectives will be the increase of awareness through a coordinated effort of massive promotion of organic plant products and herbs from Greek producers all over the country, while informing consumers for the beneficial properties of each one product , through a flexible attractive online base which is going to connect producers and customers. In other words, the role of the SCE could be described both educational and transactional. Similar venture has not performed in the past in Greece, because this effort is not even another e - shop, which will sell organic products such as dozens of others in Greece, about 60. For the development of the business plan, it is going to be examined a variety of factors such as the external environment, the current opport unities and market trends, while it is going to be described the overall framework, the organizational and operational structure of SCE and last the presentation of the estimated expenses for the implementation, operation and the prosperity of the e - shop. Finally, they are going to be presented the outcomes and the evaluation of the business plan (pros and cons) and the potential of using it as guideline for the accomplishment of similar ventures.

Kyrgidou, Lida

IHU