GR Semicolon EN

Show simple item record

dc.contributor.author
Karampatsou, Maria
en
dc.date.accessioned
2018-05-16T10:36:44Z
dc.date.available
2018-05-17T00:00:15Z
dc.date.issued
2018-05-16
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29125
dc.rights
Default License
dc.subject
Big Data
en
dc.subject
Big Data analytics
en
dc.subject
Tourism industry
en
dc.subject
Innovation
en
dc.title
Big Data in Tourism
en
heal.type
masterThesis
en_US
heal.creatorID.email
mariakarampatsou81@gmail.com
heal.classification
Tourism
en
heal.classification
Big Data analytics
en
heal.keywordURI.LCSH
Data mining
heal.keywordURI.LCSH
Big data
heal.keywordURI.LCSH
Data processing
heal.keywordURI.LCSH
Data collection platforms
heal.keywordURI.LCSH
Tourism--Management
heal.keywordURI.LCSH
Tourism--Marketing
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
en_US
heal.publicationDate
2018-05-15
heal.abstract
Over the last years, the Internet brought a tremendous change in the way people interact with each other, do business and consume services. At the same time the use of smartphones, PCs and laptops has allowed the creation and communication of data that include every possible form of information: from digital pictures, GPS signals and climate information to personal data of individuals such as names, addresses, posts on social networking websites, bank details and medical information. In 2010, the Economist published a report titled “Data, Data Everywhere”. Its author Kenneth Cukier writes: “…the world contains an unimaginably vast amount of digital information which is getting ever vaster more rapidly… The effect is being felt everywhere, from business to science, from governments to the arts.” (Cukier, 2010) This vast amount of Data, widely known as “Big Data” is nowadays one of the key factors that can drive innovation and growth, affecting all sectors of the economy, among them the tourism industry. This research is dedicated in examining the role of Big Data phenomenon in modern tourism industry. Its methodology is based on a combination of quantitative and qualitative data gathered in the form of questionnaires and in-depth face-to-face and phone interviews. The research is also underpinned by a rich collection of literature references and case studies. Going a step beyond this, the analysis is concluding by suggesting ways of better implementation of Big Data on behalf of tourism companies, with ultimate goal the creation of a more efficient and tailor-made travel experience.
en
heal.advisorName
Mavragani, Eleni
el
heal.committeeMemberName
Mavragani, Eleni
en
heal.committeeMemberName
Laspita, Stavroula
el
heal.committeeMemberName
Katsaliaki, Korina
el
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
82
en_US


This item appears in the following Collection(s)

Show simple item record

Related Items