Narrative of Creativity is widely accepted to be an asset for cities, as the outcome of general economic, social, and cultural changes of everyday life. Recently the burgeoning power of creativity associated with tourism and resulted to the evolution of “creative tourism “concept .As a broad term, creative tourism encompasses many challenges and potentials pitfalls; nevertheless it is considered to be a positive form of deviation from traditional cultural tourism and emerging competition of destinations.
Arguably, field of creative tourism has not been extensively researched; therefore this dissertation desires to lay the ground for further discourses concerning the creative tourism perspectives for city of Thessaloniki and consists of five chapters. The first introduces the advent of creative tourism, while the second explores in-depth this multifaceted circumstance and successful practices on a world-wide basis. Further, layout of analysis demonstrates design of research method conditions. The findings of a unique, case-study qualitative analysis are revealed to the following section, which simultaneously evaluates affirmative or negative fulfillment of research aims. Finally, the closing section summarizes results and recommendations concerning Thessaloniki’s performance in the creative tourism market.
Keywords: Creative Tourism, Creative City, Thessaloniki, Network
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