This dissertation was written as part of the MSc in Hospitality and Tourism
Management at the International Hellenic University.
This paper demonstrates the ability of television series as a promotional tool. Not only
will the Film
-
induced tourism phenomenon will be explained, but also the profile of
the film tourist will be outlined. A practical case study examines the impact of one of
the most popular television series on its filming location, based on data collected from
official tourism boards, companies who offer services or products related to a TV
series and local accommodation companies
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