In the early 00s, the recently appeared online communication
and social networking totally changed the way “World Wide Web”
works. They invaded profoundly and variously in our culture. This
new area on the Web created, respectively, the need to think about
how a social network is structured and designed in order to be as
much effective as possible, for users to maximise their opportunity
for online communication, much more further that just exchanging
messages. This new need derives from the fact that online communicating has already become a habit, with plenty of possibilities,
that tends to emulate a real interaction between people.
As an experienced user of various social networks, that have well
established in our lives recently, and due to personal interest, I am
eager to explore their potentials. Thus, in this diploma thesis, I attempt to delve more into their benefits and their possible future,
through Design Thinking. This human centred and collaborative approach of making people think creatively how to solve a problem,
as Tim Brown
[1]
have declared. This research resulted in the creation
of a platform, entitled as Creaton. Creaton, primarily aims to group
together artists, creators and audience from various territories, as
well as to propose a different way of exchanging ideas, through
words, sounds and images, with the ambition of a more meaningful
and creative communication.
This dissertation was written as part of the MSc in Strategic Product
Design at the International Hellenic University, for the second academic semester of 2017.
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