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dc.contributor.author
Bakalis, Panagiotis
en
dc.date.accessioned
2018-05-29T10:06:45Z
dc.date.available
2018-06-25T00:00:09Z
dc.date.issued
2018-05-29
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29195
dc.rights
Default License
dc.title
The role of labeling in the branding strategy of a mid-priced Greek regional wine
en
heal.type
masterThesis
en_US
heal.keywordURI.LCSH
Wine industry
heal.keywordURI.LCSH
Wine--Marketing
heal.keywordURI.LCSH
Wine labels
heal.keywordURI.LCSH
Branding (Marketing)
heal.keywordURI.LCSH
Strategic planning
heal.keywordURI.LCSH
Organizational effectiveness
heal.keywordURI.LCSH
Creative ability in business
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design
en_US
heal.publicationDate
2018-05-24
heal.advisorName
Symeonidou, Ioanna
el
heal.advisorID
Dr.
en_US
heal.committeeMemberName
Symeonidou, Ioanna
en
heal.committeeMemberName
Achillas, Charisios
en
heal.committeeMemberName
Tzetzis, Dimitrios
en
heal.committeeMemberID
Dr.
en_US
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.spatialCoverage
Greece
en
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