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dc.contributor.author
Chatzisavva, Panagiota
en
dc.date.accessioned
2018-06-06T10:43:51Z
dc.date.available
2018-06-07T00:00:18Z
dc.date.issued
2018-06-06
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29204
dc.rights
Default License
dc.subject
Technology
en
dc.subject
Social media
en
dc.subject
Online reviews
en
dc.subject
Online booking systems
en
dc.subject
Global distribution systems
en
dc.subject
Tourism
en
dc.title
Digital Transformation in tourism sector
en
heal.type
masterThesis
en_US
heal.creatorID.dhareID
3305150007
heal.generalDescription
The aim of this research is to examine the impact of technology upon tourism sector. More precisely, the technologies that are examined are the online booking systems along with the global distribution systems, the social media usage and the online reviews. For the purposes of this research a mixed method approach was used, with questionnaires and interviews to hotel guests and hotel managers respectively. The results of the study have indicated that indeed technology has changed the tourist sector, and especially the hospitality industry, since the research was conducted to hotel managers and guests. More precisely, the findings of this research revealed that booking systems, social media and online reviews allow a better interaction between tourist businesses and consumers, facilitate the marketing and the greater exposure on behalf of the business, improve service quality and the provision of customized services to customers through customer insight offered by the feedback, increase the negotiate power of hotels due to the online reviews, and overall lead to increased customer engagement, brand recognition, customer satisfaction and loyalty, and hotel profitability. Thus, it is expected that the tourism sector, and especially the hospitality industry, will rely heavily upon technology in the following years. However, further research is needed to other tourist businesses and their guests, in order to assess the impact of technology and digitization to the whole tourism sector.
en
heal.keywordURI.LCSH
Tourism--Management
heal.keywordURI.LCSH
Tourism--Technological innovations
heal.keywordURI.LCSH
Digital media
heal.keywordURI.LCSH
Tourism--Information technology
heal.keywordURI.LCSH
Hotels--Technology
heal.keywordURI.LCSH
Online social networks
heal.contributorName
Chatzisavva, Panagiota
en
heal.contributorID.dhareID
3305150007
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Science and Technology, MSc in e-Business and Digital Marketing
en_US
heal.publicationDate
2018-05-26
heal.bibliographicCitation
Chatzisavva Panagiota SID: 3305150007 SCHOOL OF SCIENCE & TECHNOLOGY A thesis submitted for the degree of Master of Science (MSc) in E-Business & Digital Marketing - December 2017
en
heal.abstract
The aim of this research is to examine the impact of technology upon tourism sector. More precisely, the technologies that are examined are the online booking systems along with the global distribution systems, the social media usage and the online reviews. For the purposes of this research a mixed method approach was used, with questionnaires and interviews to hotel guests and hotel managers respectively. The results of the study have indicated that indeed technology has changed the tourist sector, and especially the hospitality industry, since the research was conducted to hotel managers and guests. More precisely, the findings of this research revealed that booking systems, social media and online reviews allow a better interaction between tourist businesses and consumers, facilitate the marketing and the greater exposure on behalf of the business, improve service quality and the provision of customized services to customers through customer insight offered by the feedback, increase the negotiate power of hotels due to the online reviews, and overall lead to increased customer engagement, brand recognition, customer satisfaction and loyalty, and hotel profitability. Thus, it is expected that the tourism sector, and especially the hospitality industry, will rely heavily upon technology in the following years. However, further research is needed to other tourist businesses and their guests, in order to assess the impact of technology and digitization to the whole tourism sector.
en
heal.advisorName
Fouskas, Konstantinos
el
heal.advisorID
kfouskas@uom.gr
en_US
heal.committeeMemberName
Drossos, Dimitris
en
heal.committeeMemberName
Kokorotsikos, Paris
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.academicPublisherDhareID
3305150007
en_US
heal.numberOfPages
79
en_US


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