Creative Commons

This dissertation was written as part of the MSc in Strategic Product Design at the In-ternational Hellenic University. To this dissertation we are going to research the factors that influence a “good” pack-aging design for medicines, such us the morphological characteristics, the sustainability and the aesthetics. Also we are going to take into consideration the graphic design of the packaging and how this influences the consumer’s behavior for a purchase. Also, we are going to research the problems that emerge during the use of medicines, such as the facilitation of the user for taking the exact amount (dosage) of the medi-cine or record the times that the user has already received his dosage. Subsequently, we are going to analyze our findings, in order to define and establish the characteristics that we should include to the design that we will propose. Finally, there will be a presentation of the design we suggest as a solution.