This dissertation was written as part of the MSc in Hospitality and Tourism Management at the International Hellenic University.
Oia Santorini hotels need to focus on social media marketing and to include it in their marketing strategy. Facebook offers a great variety of opportunities in order hotels to enrich their marketing strategy. The research of the current use of Facebook as a marketing tool by eight five-star hotels in Oia showed presence in Facebook and use of basic features. Nevertheless, the use of different features of Facebook varied. This had the result some hotels to use Facebook more effectively than the others.
Fani Karampini
May, 2018
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