As tourism is one of the biggest and fast-growing sectors in the Greek economy, improvements in the industry may boost the profits of any organization included resulting to the recovery of the domestic economy. This dissertation develops a Business Plan for the sustainable growth of the market and the attraction of tourists with greater purchasing power. The concept is to set up a 5-star resort in Stavros Thessalonikis when visitors may spend their vacation time enjoying quality services all together. The resort will provide a unique experience and relaxation moments by aiming to please tourists with a personalization of services approach. Most important, all aspects of the Greek hospitality and culture would be involved in the remarkable offering, creating a friendly environment for every guest that wishes to spend their vacation period in the resort.
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