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dc.contributor.author
Thanasoulis, Emmanouil
en
dc.date.accessioned
2018-12-20T12:33:54Z
dc.date.available
2018-12-21T01:00:17Z
dc.date.issued
2018-12-20
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29224
dc.rights
Default License
dc.subject
Business plan
en
dc.subject
Tourism
en
dc.subject
Entrepreneurship
en
dc.subject
Resort
en
dc.subject
Services
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dc.subject
Hospitality
en
dc.title
Business Plan: Developing the Tourism Sector in Central Macedonia
en
heal.type
masterThesis
en_US
heal.secondaryTitle
Developing the Tourism Sector in Central Macedonia
en
heal.generalDescription
The Business Plan examines the challenges and the opportunities that may be exploited in the current market and any difficulties that the organization might face in the future in order to find ways to tackle them in advance. Furthermore, the strategic goals are defined along with an evaluation plan that would improve the processes and determine inefficiencies of any adopted processes. More than that, future recommendations that would evolve the company are proposed, taking into account the rapid growth of technological innovations and the betterment of infrastructure made by the state.
en
heal.classification
Management
en
heal.classification
Entrepreneurship
en
heal.keywordURI.LCSH
Tourism--Management
heal.keywordURI.LCSH
Entrepreneurship
heal.keywordURI.LCSH
Business planning--Case studies
heal.keywordURI.LCSH
Hospitality industry--Management
heal.keywordURI.LCSH
tou
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.fileFormat
pdf
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
en_US
heal.publicationDate
2018-12-20
heal.abstract
As tourism is one of the biggest and fast-growing sectors in the Greek economy, improvements in the industry may boost the profits of any organization included resulting to the recovery of the domestic economy. This dissertation develops a Business Plan for the sustainable growth of the market and the attraction of tourists with greater purchasing power. The concept is to set up a 5-star resort in Stavros Thessalonikis when visitors may spend their vacation time enjoying quality services all together. The resort will provide a unique experience and relaxation moments by aiming to please tourists with a personalization of services approach. Most important, all aspects of the Greek hospitality and culture would be involved in the remarkable offering, creating a friendly environment for every guest that wishes to spend their vacation period in the resort.
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heal.advisorName
Laspita, Stavroula
en
heal.committeeMemberName
Laspita, Stavroula
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
61
en_US
heal.spatialCoverage
Central Macedonia
en
heal.spatialCoverage
Stavros Thessaloniki
en


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